Alphabetical Index:
BUSINESS MASTERY SERIES: 30 Work Books 134-152 pages each
1. BUSINESS MASTERY CLIENT ACQUISITION Page: 2
2. BUSINESS MASTERY FINANCIALS Page: 2
3. BUSINESS MASTERY GOALS Page: 1
4. BUSINESS MASTERY LEADERSHIP Page: 1
5. BUSINESS MASTERY MANAGEMENT Page: 2
6. BUSINESS MASTERY MARKETERS Page: 2
7. BUSINESS MASTERY PRICES Page: 2
8. BUSINESS MASTERY RESEARCH Page: 1
9. BUSINESS MASTERY STRATEGIC THINKING Page: 2
10. BUSINESS MASTERY LEADERSHIP TWO Page: 3
11. BUSINESS MASTERY I, YOU, WE Page: 3
12. BUSINESS MASTERY BUSINESS IDEAS Page: 3
13. BUSINESS MASTERY SUCCESS Page: 3
14. BUSINESS MASTERY MISSION Page: 3
15. BUSINESS MASTERY INITIAL GOALS Page: 3
16. BUSINESS MASTERY ATTITUDE Page: 4
17. BUSINESS MASTERY BUSINESS MODEL Page: 4
18. BUSINESS MASTERY BUSINESS PLANS Page: 4
19. BUSINESS MASTERY MARKET ADVANTAGES Page: 4
20. BUSINESS MASTERY SUCCESS, VISION, FOCUS Page: 4
21. BUSINESS MASTERY TRUST, UNIQUENESS, BENEFITS Page: 4
22. BUSINESS MASTERY STRATEGIC THINKING Page: 5
23. BUSINESS MASTERY BUSINESS PROCESS Page: 5
24. BUSINESS MASTERY IDENTITY, IMAGE, BRANDING Page: 5
25. BUSINESS MASTERY LEAD GENERATION & CONVERSION Page: 5
26. BUSINESS MASTERY TARGET MARKETING Page: 5
27. BUSINESS MASTERY BUSINESS EXPANSION Page: 5
28. BUSINESS MASTERY STRATEGIC ALLIANCES Page: 6
29. BUSINESS MASTERY STRATEGIC FINANCIALS Page: 6
30. BUSINESS MASTERY FINANCIAL FREEDOM Page: 6
120 INDIVIDUAL “BUSINESS MASTERY-SUCCESS” MODULES
Accountability: Develop and encourage “results” & “teams” Page: 22
Accounting: The “tool of exchange”; never about the money Page: 25
Action: Stating clearly what you want them to do “next” Page: 19
Advantages: Developing what makes you special & cool Page: 9
Advertising: Communicating your compelling message Page: 17
Answers: The information to “respond” to the clients’ “IPN” Page: 12
Appearance: What you need to “look like” Page: 15
Attitude: Entrepreneurial “point of view” for Business Success Page: 8
Attraction: Your “presentation” to draw your listener closer Page: 17
Benefits: It is the “hole” not the drill Page: 10
Benefits: People buy “perceived benefits” Page: 18
Branding: The communication of meaningful expressions Page: 16
Break-Even Analysis: Levels of measuring business success Page: 24
Broadcasting: Message to “all” to hear, see and feel Page: 21
Business Budgets: Setting goals on what you will spend Page: 24
Business Cash Flow: Applying financial metrics to secure cash Page: 24
Business Financials: Critical numbers of your business Page: 24
Business Footprint: The “eco-cost” of your business Page: 23
Business Metrics: Business performance indicators Page: 24
Call: A timely question to your listener Page: 19
Client Acquisition: Attract, sell to & keep customers/clients Page: 19
Communication: Understanding communication theory Page: 17
Community: We all live in a tribe...their health is our health Page: 22
Competition: Who else is playing the same game - the same field Page: 13
Costs: What is the “rate of exchange” to reach your goal? Page: 11
Credibility: Being perceived as doing what you say you will do Page: 10
Cultural Graphics: Each “culture” requires a different approach Page: 9
Customer Satisfaction: Be nice, be professional, satisfy them Page: 23
Customers & Clients: Everyone’s favorite radio station is WIIFM Page: 20
Delivery: Customers want both the “benefits” & “experience” Page: 23
Demographics: Objective criteria of your prospective customers Page: 9
Disadvantages: How do you “measure up” to the competition? Page: 9
Distribution: The “where” and “how” to locate your product Page: 14
Do: What do you want your listener to “do” after they “think” Page: 19
Efficiency: How many “events” will you need day/week/month? Page: 15
Employees: Your best “assets”, or your worst “liabilities” Page: 22
Expansion: Developing more success & business other locations Page: 17
Expenses: Understanding the fixed & variable expenses of business Page: 25
Family: Golden Rule: Treat others the way you wish to be treated Page: 23
Financial Freedom: How Financial security will allow you to do what Page: 26
Financing: Creating the financial resources your need to succeed Page: 25
Focus: The sequences of “intent” Page: 7
Frequency: How often will you have to create “events”? Page: 14
GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract Page: 20
Goals: Determining the Business Goals for the next three to five years Page: 11
Human Resources: Strategically work with the humans Page: 22
I You We: The Three Perspectives of Operating a Business Page: 6
Ideas: Keeping your mind fresh and your eyes on the horizon. Page: 6
Identity: The recognition the characteristics of the leaders Page: 15
Image: Developing & managing the indicia business perceived Page: 16
Implementation: Time to put your feet in the stirrups and ride Page: 16
Independent Contractors: Developing outside resources Page: 22
Initial Goals: The first set of goals for your business S.M.A.R.T. Page: 7
Integrity: Being recognized for a shared set of values Page: 10
Internet Strategies: Ballet while rafting on a category 5 river Page: 21
Issues: Known business concerns that do not cause “pain” Page: 12
Language: Determining the “ears” of your listener Page: 19
Lead Conversion: Art and science exchanging of money – products Page: 20
Lead Generation: The art & science of potential clients Page: 20
Leadership: Attract & organize others to achieve a specific result Page: 6
Legal: It is important to understand legal options/requirements Page: 16
Leveraging: Understanding how to work geometrically Page: 25
Love: Through truth, freedom, grace, & love that we find peace Page: 24
Management: Don’t criticize, condemn or complain Page: 22
Margins: The difference between your “costs” and the “sale price” Page: 13
Marketing: Communicating your “message” effectively Page: 17
Markets: Determining the size & benefit of the playing field Page: 8
Meetings: Getting a check, another meeting, or curiosity or pain Page: 17
Metrics: Applying your “numbers” to comparative analysis Page: 14
Mission: What customers/clients perceive/want from your business Page: 7
Model: Determining the economic viability of your business Page: 8
Money: Know where the money comes from & where it is going Page: 16
Needs: Known business concerns that cause unacceptable “pain” Page: 12
Nexus: Understanding “hubs” and “inter-connectedness” Page: 16
Opportunity: A compelling message to a Targeted Audience Page: 15
Paradox of a Sale: A successful sale is based upon “disagreement”. Page: 20
People: Choosing the right people to increase selling price Page: 13
Percentages: Understanding & Applying the “percentages” Page: 14
Placement: The strategies & tactics of how you will be “seen” Page: 13
Plans: Understanding the Structure of a Business Plan Page: 8
Position: Applying Demo-Psycho-Temporal-Cultural graphics Page: 14
Prices: The “price points” in which you will operate in the market Page: 13
Problems: Known business concerns that cause acceptable “pain” Page: 12
Process: Understanding the effects of “how” affects your prices Page: 14
Products: People do not buy “products” Page: 12
Products: Those tangible items you sell to solve the clients’ “IPN” Page: 18
Proposition: Creating a positive and special “attraction/offer” Page: 18
Psychographics: Psychological indicators of your customers Page: 9
Ratios: Dynamic relationships of business “key” indicator Page: 25
Referral Systems: Reciprocal, sustaining & profitable referrals Page: 21
Research: Critical information that you need to know to succeed Page: 8
Rule of Three: The Triangulation of energies to achieve Success Page: 7
Sales Development: Systems, Strategies & Tactics for sales Page: 23
Sales Forecasting: Predict future sales and expenses Page: 23
Say: Choosing carefully what you say…intention Page: 18
Schedules: The specific dates and times to apply the tactics Page: 11
Services: People do not buy “services” Page: 12
Services: Those services you offer to solve the clients’ “IPN” Page: 18
Skills: Characteristics, Attributes & Talents of ownership Page: 8
Social Networks: People who have visibility & credibility Page: 21
Solutions: The systems & strategies to eliminate the clients’ “IPN” Page: 13
Strategic Alliances: The reciprocity of specific referral network Page: 21
Strategic Financials: Get more from each dollar Page: 25
Strategic Thinking: Seeing, understanding & responding Page: 15
Strategies: Conceptual approaches to achieve a desired result Page: 11
Success: The benefits and results of a successful life Page: 7
Succession: Transferring Ownership to Family Page: 25
Systems: Internal & External Communications Page: 11
Tactics: The specific actions to implement strategies Page: 11
Target Marketing: Compelling message to a target Page: 20
Temporal Graphics: The “timing” of when your customers buy Page: 9
Think: What do you want your listener to “think” Page: 18
Time: “Be here now” to empower yourself and master “time” Page: 15
To: The question is specifically designed for your listener Page: 19
Transition: Transferring the business to a new owner Page: 26
Trust: Customers will only buy from you if they trust you Page: 10
Uniqueness: The “one of a kind” or “few of a kind” Page: 10
Visibility: To play successfully, you must first be seen Page: 10
Vision: What does the business look like when you call it successful? Page: 7
Web Presence: Maximizing what your interest “presence” Page: 21
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