Business Success Training Institute

Look at the ALPHABETICAL INDEX & Review the Table of Contents above to [1] DOWNLOAD Chapters for $4.97 or Business Mastery Books for $24.97. [2] Engage in 4 FREE Live Weekly 45-Minute Video Calls in Group Classes. [3] APPLY the Strategies & Tactics you have learned to Enjoy More Success. Email for FREE sample CHAPTER


22. Trust: Customers will only buy from you if they trust you - PDF ONLY

In today's business world, TRUST is one of the most important factors in developing a business relationship that is profitable and sustainable. To be successful in any “sale”, we must establish trust early in the conversation with the customer. As ..


23. Uniqueness: The “one of a kind” or “few of a kind” - PDF ONLY

UNIQUENESS: It is important for business owners to be able to quickly and professionally share with their customers “why” the product and/or service is unique in the marketplace and is "worthy" of the customer parting with their hard earned ...


24. Benefits: It is the “hole” not the drill - PDF ONLY

As a business consultant, I often tell businesses that their customers/clients do not buy products or services. One does not buy a “drill”, they buy the “hole”; one does not buy a “bed”, they buy a “good night’s sleep”; one does not buy ...


25. Visibility: To play successfully, you must first be seen - PDF ONLY

As must seem obvious, you and your business should, at the very least, be “visible” to your intended target market customers and clients. At first glance, we are going to keep this simple… in how you will be first, second and third “seen” by your ...


26. Integrity: Being recognized for a shared set of values PDF ONLY

When you look up the definition of “integrity” in the dictionary, you will notice two different definitions… one being “the quality of being honest and having strong moral principles; moral uprightness” … and the second one stating “the state of ...


27. Credibility: Being perceived as doing what you say you will do - PDF ONLY

Let’s start with the simple definition of “Credibility”. In the dictionary, it states as the definition … “the quality of being trusted and believed in” and/or “the quality of being convincing or believable”… you can immediately see why ...