“The Business Blueprint for Success (BB4S) is the most comprehensive coaching program I have seen. Yet, Shawn is able to quickly and accurately discern where I was and where I am each time in my business and apply the appropriate module in simple, understandable bites that gets me excited and moving in the right direction. I find Shawn flexible enough to address pressing issues without losing sight of the big picture. Sometimes it's hard to tell what an alternative path would have looked like, but I think I would have given up on my business if I wasn't coaching with Shawn.” D.A.

We are excited to share with you PRICES of the three Volume Set of the BUSINESS BLUEPRINT FOR SUCCESS. In this book, you will be immersed into 13 chapters of 120 chapters that contain hundereds of lesson plans and business development modules to move you and your business to higher levels of business success. Each of these 13 chapters were developed over the last 25 years of studying and implementing business success concepts that work! Each month, we update many of our Business Development Lesson Plans… which is why this BOOK is in a three ring binder, so that you can insert the updated lesson plans as they are released for more powerful/current strategies!

           In PRICES, we will start with teaching you the strategies of developing your Business “Prices”… and creating your map to “Success” with your “Margin” and “Placement” clearly established for your company. We will then discuss with you how your “Competition”, “People” and “Position” will be three of the many foundations stones you will need to achieve higher levels of financial success. You will also learn how to develop the “Percentages” you need to understand your “Metrics” so that you can develop your “Process” and minimize your “Problems” in competing within your Target Market. You will learn how your understanding of the “Distribution”, “Frequency”, “Efficiency” and “Opportunity” will let you know everything you need to know about your customers and clients. PRICES will determine the success of your business.


PRICES “Business Development Modules & Lesson Plans”

                              From “Prices” to “Opportunity”

     How “Business Smart” are you: Can you Help “Big Boy”             Page:  10

                              Stretch Your Business Mind”                                   Page:  13     


41. Prices: The “price points” in which you will operate in the market    Page:  14

Exchange, Perception, Benefits

42. Margins: The difference between your “costs” and the “sale price” Page:  22

          Market, Economy, Perception

43. Placement: The strategies & tactics of how you will be “seen”         Page:  30

          In-view, Value, Convenience

44. Competition: Who else is playing the same game - the same field   Page: 38

          Comparison, Differentiation, Advantages



45. People: Choosing the right people to increase selling price               Page: 50

          Team, Integrity, Credibility

     How “Business Smart” are you: Can Your Help “Bunny Boo”    Page:  58

                              Stretch Your Business Mind”                                  Page:  61


46. Position: Applying Demo-Psycho-Temporal-Cultural graphics        Page:  62

          Perception, Acceptance, Appreciation


47. Percentages: Understanding & Applying the “percentages”             Page:  70

          Relationships, Comparisons, Ratios

48. Metrics: Applying your “numbers” to comparative analysis             Page:  78

          Analysis, Detail, Focus


49. Process: Understanding the effects of “how” affects your prices       Page:  86

          Sequence, Dynamics, Strategy


50. Distribution: The “where” and “how” to locate your product           Page:  94

          Range, Distance, Costs


51. Frequency: How often will you have to create “events”?                 Page: 102

          Quantity, Capacity, Requirements


52. Efficiency: How many “events” will you need day/week/month?     Page: 110

          Time, Cycles, Capability


53. Opportunity: A compelling message to a Targeted Audience          Page: 118

          Benefits, Perception, Arena


How “Business Smart” are you? Can You Help Sky Rocket              Page: 126

                              Stretch Your Business Mind                                 Page: 129

Table of Contents for Volume One, Volume Two, Volume Three:            Page: 130

Course Curriculum

  • 1

    How to use this template

    • 2020 Business Blueprint For Success Workbook #4 PRICES

About the instructor

Senior Instructor

Shawn Jackson

Shawn R. JacksonBusiness Development ConsultantShawnJackson @BusinessBlueprintSuccess.com Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper. BUSINESS DEVELOPMENT ATTORNEY - 18 YearsHis experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations. Incorporation Startups including “C” Corps, “S” Corps & LLC’s Transactional Business Law, Intellectual Property, Contracts Contract Disputes, Real Estate Disputes Law and Business Development Center Alternative Dispute Resolution Empire Law School (cum laude) BUSINESS OWNER - 38 YearsHe has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture. Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975. Developed Successful Business Teams Sales Training & Business Development for National Manufacturer Board of Directors: Rohnert Park Chamber of Commerce"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!" BUSINESS DEVELOPMENT CONSULTANT - 28 YearsMr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.  Written, Designed and Implemented multiple Business Plans Instructor (Contracts, Business Organizations & Negotiation) Designed & Implemented multiple Systemic & Strategic Marketing Plans. Worked with the Target Corporation and Vendors for nationwide expansion. National and International Business Contract Development & Negotiation Worked with National Animal Rights Non-Profit Organization NEGOTIATOR - 30 YearsMr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.  Negotiated multiple Licensor/Licensee Contracts in the United States. Negotiated Contracts with Principals in South Africa, United Kingdom.Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates. Negotiated Intellectual Property Agreements with national companies EXPERIENCED INSTRUCTOR - 20 YearsHe consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.  Business Development Training (a 7 week course and a 12 week course) Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity” Business Development Trainer; teaching entrepreneurs to be more successful.

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