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MASTERY LEADERSHIP                                                              PAGE: 1

How “Business Smart” Are You: Can you help Ruby ChristmasIn Mastery book

Stretch Your Business Mind” Questions: In Mastery book


1. Leadership: The ability to attract & organize others to achieve a specific result

Integrity, Credibility, Commitment Page: 1 

2. I You We: The Three Perspectives of Operating a Business

Responsibility, Delegation, Teamwork Page: 1

3. Ideas: Keeping your mind fresh and your eyes on the horizon.

Recognition, Creativity, Practicality Page: 2

4. Rule of Three: The Triangulation of energies and focus to achieve Success

Triangulation, Options, Default Positions Page: 2

5. Success: The benefits and results of a successful life

Joy, Peace & Harmony Page: 2

How “Business Smart” Are You: Can you Help “Joe Slick”? In Mastery book

Stretch Your Business Mind” Questions: In Mastery book 


6. Vision: What does the business look like when you call it successful?

Operations, Detail, Embrace        Page: 2

7. Focus: The sequences of “intent” Page: 2

Importance, Relevance, Impact

8. Mission: What customers/clients perceive and want from your business

Customers, Benefits, Allegiance Page: 2

9. Initial Goals: The first set of goals for your business S.M.A.R.T.

Importance, Achievement, Results Page: 3

10. Attitude: The Entrepreneurial “point of view” that creates Business Success

Now, Service, Grace Page: 3

How “Business Smart” Are You: Can You help Mr. BP Oil Slick? In Mastery book

Stretch Your Business Mind” Questions: In Mastery book 


11. Skills: Characteristics, Attributes & Talents of business ownership/leadership

Competence, Excellence, Results Page: 3

12. Model: Determining the economic viability of your business

Customer, Exchange, Pro Forma Page: 3

“Sample Business Models” In Mastery book 

13. Plans: Understanding the Structure of a Business Plan

Goals, Strategies, Tactics Page: 3

MASTERY RESEARCH                                                                 PAGE: 3

14. Research: The critical information that you need to know in order to succeed

Facts, Data, Metrics Page: 4

15. Markets: Determining the size & benefit of the playing field

Who, What, Where Page: 4

How “Business Smart” Are You: Can You help Cher Beauty? In Mastery book

Stretch Your Business Mind” Questions: In Mastery book


16. Advantages: Developing what makes you special & cool

Unique, Service, Benefits Page: 4

17. Disadvantages: How do you “measure up” to the competition?

Competition, Size, Strength Page: 4

18. Demographics: Objective criteria of your customers or prospective customers

Industry, Age, Financial Page: 4

19. Psychographics: Psychological indicators of your customers

Motivators, Fears, Benefits Page: 4

20. Cultural Graphics: Each “culture” requires a different approach and language

Tribe, Identity, Esteem Page: 5

How “Business Smart” Are You: Can you help Barak Business? In Mastery book

Stretch Your Business Mind” Questions: In Mastery book 


21. Temporal Graphics: The “timing” of when your customers buy from you

Season, Sequence, Perception Page: 5

22. Trust: Customers will only buy from you if they trust you.

Time, Qualifications, Tribe             Page: 5

23. Uniqueness: The “one of a kind” or “few of a kind”

Distinct, Valuable, Appreciated Page: 5

24. Benefits: It is the “hole” not the drill

Resolution, Achievement, Result Page: 5

25. Visibility: To play successfully, you must first be seen

Presence, Energy, Graphics Page: 5

How “Business Smart” Are You: Can You help Manny Football? In Mastery book

Stretch Your Business Mind” Questions: In Mastery book


26. Integrity: Being recognized for a shared set of values

Upside, Inside, Between Page: 6

27. Credibility: Being perceived as doing what you say you will do

Reliability, predictability, Trust Page: 6


MASTERY GOALS                                                                       PAGE: 6

28. Goals: Determining the Business Goals for the next three to five years

Revenue, Operations, Team Page: 6

29. Systems: Internal & External Communications

Clarity, Function, Enrichment Page: 6

30. Strategies: Conceptual approaches to achieve a desired result

Dynamic, Thoughtful, Applicable Page: 6

How “Business Smart” Are You: Can you help “IBL”? In Mastery book

Stretch Your Business Mind” Questions: In Mastery book


31. Tactics: The specific actions to implement strategies

Objectives, Specific, Practical Page: 7

32. Schedules: The specific dates and times to apply the tactics

Week, Day, Hour Page: 7

33. Costs: What is the “rate of exchange” to reach your goal?

Time, Talent, Treasure Page: 7

“GSSTSC Review Time” In Mastery book 

34. Issues: Known business concerns that do not cause “pain”

Awareness, Complacency, Acceptance Page: 7

35. Problems: Known business concerns that cause acceptable “pain”

Discomfort, Fear, Attitude Page: 7

How “Business Smart” Are You: Can You help Monica? In Mastery book 

  Stretch Your Business Mind” Questions: In Mastery book


36. Needs: Known business concerns that cause unacceptable “pain”

Crisis, Pain, Action Page: 7

37. Products: Those tangible items you sell to solve the clients’ “IPN”

Customers, Perceptions, Benefits Page: 8

38. Answers: The information that you know will “respond” to the clients’ “IPN”

Knowledge, Communication, Impact Page: 8

39. Services: Those services you offer to solve the clients’ “IPN”

Clients, Relationship, Improvement Page: 8

40. Solutions: The systems & strategies you offer to eliminate the clients’ “IPN”

Resolution, Benefits, Perception Page: 8

How “Business Smart” Are You: Can You help Pitt & Brad? In Mastery book 

Stretch Your Business Mind” Questions: In Mastery book 


MASTERY PRICES                                                             Page: 8

  How “Business Smart” are you: Can you Help “Big Boy” In Mastery book 

 Stretch Your Business Mind” In Mastery book 


41. Prices: The “price points” in which you will operate in the market Page: 8

Exchange, Perception, Benefits

42. Margins: The difference between your “costs” and the “sale price” Page: 9

Market, Economy, Perception

43. Placement: The strategies & tactics of how you will be “seen” Page: 9

In-view, Value, Convenience

44. Competition: Who else is playing the same game - the same field Page: 9

Comparison, Differentiation, Advantages


45. People: Choosing the right people to increase selling price Page: 9

Team, Integrity, Credibility

How “Business Smart” are you: Can Your Help “Bunny Boo” In Mastery book 

 Stretch Your Business Mind” In Mastery book


46. Position: Applying Demo-Psycho-Temporal-Cultural graphics Page: 9

Perception, Acceptance, Appreciation

47. Percentages: Understanding & Applying the “percentages” Page: 9

Relationships, Comparisons, Ratios

48. Metrics: Applying your “numbers” to comparative analysis Page: 10

Analysis, Detail, Focus

49. Process: Understanding the effects of “how” affects your prices Page: 10

Sequence, Dynamics, Strategy

50. Distribution: The “where” and “how” to locate your product Page: 10

Range, Distance, Costs

How “Business Smart” are you? Can You Help Sky Rocket In Mastery book 

 Stretch Your Business Mind In Mastery book

51. Frequency: How often will you have to create “events”? Page: 10

Quantity, Capacity, Requirements

52. Efficiency: How many “events” will you need day/week/month? Page: 10

Time, Cycles, Capability

53. Opportunity: A compelling message to a Targeted Audience Page: 10

Benefits, Perception, Arena

MASTERY STRATEGIC THINKING:                                             PAGE: 11

54. Strategic Thinking: Seeing, understanding & responding Page: 11

Nexus, Triangulate, Foresight

55 Time: “Be here now” to empower yourself and master “time” Page: 11

Now, Presence, Moment

How “Business Smart” are you? Can you Help Mr. Hammer In Mastery book 

 Stretch Your Business Mind In Mastery book


56. Appearance: What you need to “look like” Page: 11

Perception, Culture, Affinity

57. Identity: The recognition the characteristics of the leaders Page: 11

Personal, Integrity, Recognition

58. Image: Developing & managing the indicia business perceived Page: 11

Company, Social, Culture

59. Branding: The communication of meaningful expressions Page: 12

Product, Benefits, Perception

60. Money: Know where the money comes from & where it is going Page: 12

Tracking, Numbers, Math

How “Business Smart” are you? Can you Help Mr. Duck In Mastery book 

 “Multiple Choice Test” In Mastery book


61. Nexus: Understanding “hubs” and “interconnectedness” Page: 12

Center, Connections, Linking

62. Legal: It is important to understand legal options/requirements Page: 12

Compliance, Requirements, Responsibility

Bonus Time: Going Deeper into Legal Entities 

63. Implementation: Time to put your feet in the stirrups and ride Page: 12

Application, Courage, Work

64. Expansion: Developing more success & business other locations Page: 12

Influence, Duplication, Multiplication

65. Marketing: Communicating your “message” effectively. Page: 13

Language, Benefits, Perception

How “Business Smart” are you? Can you Help Mr. Pig In Mastery book 

 “Multiple Choice Test” In Mastery book 

66. Meetings: Getting a check, another meeting, or curiosity or pain Page: 13

Money, Meeting, Curiosity


MASTERY MARKETERS                                                              PAGE: 13


67. Advertising: Communicating your compelling message Page: 13

Engagement, Inform. Benefits

68. Attraction: Your “presentation” to draw your listener closer Page: 13

Cultural, Integrity, Affiliation

69. Communication: Understanding communication theory Page: 13

Transmit, Process, Received

70. Proposition: Creating a positive and special “attraction/offer” Page: 14

Call, To, Action

How “Business Smart” are you? Can you help Tom sell balls? In Mastery book 

 Short Essay Questions In Mastery book


71. Products: People do not buy “products” Page: 14

Tangible, Benefits, Paradox

72. Services: People do not buy “services” Page: 14

Relationship, Benefits. Paradox

73. Benefits: People buy “perceived benefits” Page: 14

Exchange, Solutions, Answers

74. Say: Choosing carefully what you say…intention Page: 14

Words, Thoughts, Communications

75. Think: What do you want your listener to “think” Page: 14

Curiosity, Reaction, Belief

How “Business Smart” are you? Can you help Mr. Grease? In Mastery book 

 Stretch Your Business Mind In Mastery book

76. Do: What do you want your listener to “do” after they “think” Page: 15

Motivation, Agreement, Action

77. Language: Determining the “ears” of your listener Page: 15

Psychographics, Communication, Comprehension

78. Call: A timely question to your listener Page: 15

Curiosity, Request, Disagreement

79. To: The question is specifically designed for your listener Page: 15

Psychographics, Identification, Graphics

80. Action: Stating clearly what you want them to do “next” Page: 15

Response, Acceptance, Exchange

How “Business Smart” are you? Can you help Superman? In Mastery book 

 Short Essay Questions In Mastery book

MASTERY CLIENT ACQUISITION:                                               PAGE: 15

How “Business Smart” are you: “Can you Help “Tommy Boy”? In Mastery book   

Multiple Choice Test In Mastery book


81. Client Acquisition: How to attract, sell to and keep customers/clients for life

Identify, Communicate, Attract Page: 16

82. Customers & Clients: Everyone’s favorite radio station is WIIFM

Serve, Benefits, Exchange Page: 16

83. Lead Generation: The art & science of identifying/contacting potential clients

Data, Identify, Communicate Page: 16

84. Lead Conversion: The art and science exchanging of money – products

Agreement, Exchange, Benefits Page: 16

85. Paradox of a Sale: A successful sale is based upon “disagreement”.

Perception, Value, Exchange Page: 16

How “Business Smart” are you: “Can you Help Goldilocks”? In Mastery book

Multiple Choice Test In Mastery book


86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract

Join, Reveal, Solve Page: 16

87. Target Marketing: Communicating your compelling message to a target

Culture, Communication, Delivery Page: 17

88. Referral Systems: Create a reciprocal, sustaining & profitable referral network

Integrity, Credibility, Revenue Page: 17

89. Strategic Alliances: The reciprocity of specific WIIFM referral network

Respect, Reciprocity, Referrals Page: 17

90. Broadcasting: Sending out the message to “all” to hear, see and feel

General, Communication, Engage Page: 17

How “Business Smart” are you: “Can you Help Snow White”? In Mastery book

Multiple Choice Test In Mastery book


91. Web Presence: Maximizing what your interest “presence” will create for you

Internet, Social, Visible Page: 17

92. Internet Strategies: Understanding ballet while rafting on a category 5 river

Optimization, E-Commerce, Strategy Page: 17

93. Social Networks: People will buy from those who have visibility & credibility

Online, Reputation, Community Page: 18

MASTERY MANAGEMENT                                                           PAGE: 18

94. Management: Don’t criticize, condemn or complain support, love, encourage

Encourage, Delegate, Organize Page: 18

95. Human Resources: How to strategically work with the humans around you

Skills, Personality, Tribe Page: 18

How “Business Smart” are you: “Can you Help Captain Kirk”? In Mastery book

Multiple Choice Test In Mastery book


96. Accountability: How to develop and encourage “results” and “teams”

Agreement, Assessment, Review Page: 18

97. Employees: Your best “assets”, or your worst “liabilities”, tread carefully

Team, Support, Agreement Page: 18

98. Independent Contractors: Developing outside resources for growth, success

Goals, Qualification, Services Page: 19

99. Community: We all live in a tribe...their health is our health

Responsibility, Affiliation, Social Page: 19

100. Family: Golden Rule: Treat others the way you wish to be treated

Commitment, Tribe, Love Page: 19

How “Business Smart” are you: “Can you Help Winnie the Poo”? In Mastery book

Stretch Your Mind In Mastery book


101. Delivery: Customers want both the “benefits” & “experience”

Expectation, Professional, Receipt Page: 19

102. Customer Satisfaction: Be nice, be professional, satisfy them or lose them

Acceptance, Acknowledgement, Appreciation Page: 19

103. Sales Forecasting: The ability to accurately predict future sales and expenses

Identity, Understanding, Interchange Page: 19 

104. Business Footprint: The “eco-cost” of your business…social responsibility

Environment, Resources, Sustainable Page: 20

105. Sales Development: Combining Systems, Strategies & Tactics for sales 

Presentation, Benefits, Delivery Page: 20

How “Business Smart” are you: Can you help “Little Bo Peep”? In Mastery book

Stretch Your Mind: “Quick Marketing Plan” In Mastery book


106. Love: It is only through truth, freedom, grace, & love that we find peace

Grace, Forgiveness, Blessing Page: 20

MASTERY FINANCIALS                                                               PAGE: 20

107. Business Financials: Understanding the critical numbers of your business

Income, Costs, Profits Page: 20

108. Business Metrics: Defining & graphing the business performance indicators

Departments, Margins, Percentages Page: 20

109. Business Cash Flow: Applying financial metrics to secure cash

Time, Receivables, Capital Page: 21

110. Break-Even AnalysisThree different levels of measuring business success 

Break-Even One, Two, Three Page: 21

How “Business Smart” are you: Can you Help “Jack & Giant”? In Mastery book

“Stretch Your Business Mind” In Mastery book


111. Business Budgets: Setting goals on what you will spend on business 

Forecasts, Receivables, Payables Page: 21

112. Expenses: Understanding the fixed & variable expenses of business

Fixed, Variable, Contingent Page: 21

113. Accounting: The most often used “tool of exchange”; never about the money

Abundance, Giving, Gratitude Page: 21

114. Ratios: Understanding the dynamic relationships of business “key” indicator

Systems, Relationships, Analysis Page: 21

115. Strategic Financials: Understanding how to get more from each dollar

Leveraging, Investing, ROI Page: 22

How “Business Smart” are you: Can You Help “Sand Sour”? In Mastery book

“Stretch Your Business Mind” In Mastery book

116. Financing: Creating the financial resources your need to succeed

Resourcing, Investing, Borrowing Page: 22

117. Leveraging: Understanding how to work geometrically with your resources

Strategy, Triangulation, Systems Page: 22

118. Transition: Transferring the business to a new owner 

Selling, Partnering, Shares Page: 22

119. Succession: Transferring to Family; The road to peace for many generations

Training, Management, Transfer Page: 22

120. Financial Freedom: How Financial security will allow you to do what

Peace, Happiness, Joy Page: 22

How “Business Smart” are you: The Prodigal Son In Mastery book

“Stretch Your Business Mind” In Mastery book


OK … Are you ready to GET STARTED with YOUR Business Blueprint For Success … and start making your life more peaceful, profitable and enjoyable?

We have designed this training with your busy schedule, your budget and your requirements in mind.

Just think about how MORE SUCCESSFUL you will be IN BUSINESS with the information within the Business Blueprint For Success… with 120 chapters/video classes at only $19.50 each [both class/chapter materials and one-hour video for a full three hours in developing more business success for you] … with 30 different workbooks at only $199.50 each [134-152 pages each plus 15 hours of video classes] … all created and designed for your BUSINESS SUCCESS.

What other people have said about the Business Blueprint For Success:

Outside the box is exactly what this program makes you do… teachings of GREAT business practices… with the NEW AGE thinking; it doesn’t get much better than that. With these systems of business in place, one is able to expand in the horizon of what was possibly the untouchable dream for your business.A.F. Owner

I have grown from being confused about what I wanted my business to look like to now having a clear vision and goals for my business as well as putting strategies in place to accomplish those goals. Now I get up and face my business each day with excitement and enthusiasm I didn't think I had.D/M.A. Business Owners

This program been very helpful to me in seeing things that I normally would not have thought of, given I have been in this business for over 53 years I would not have thought that could happen”. W.T. Business Owner

My business literally doubled in size … almost overnight… help business people achieve their business and personal dreams comes through in everything … knowledge of business strategies and how to organize a business for sleekness, maneuverability, astounding growth and personal satisfaction is unparalleled… advice is simple and the tools were easy to integrate into any business situation. They are comprehensive and effective… I feel there is no limit to what I can achieve as a businessman. And he is fun to work with." E.F. Business Owner