We are excited to share with you CHAPTERS 28-40 of the Three Volume Set of the BUSINESS BLUEPRINT FOR SUCCESS. In this book, you will be immersed into Chapters 28-40 of 120 chapters that contain hundereds of lesson plans and business development modules to move you and your business to higher levels of business success. Each of these 13 chapters were developed over the last 25 years of studying and implementing business success concepts that work! Each month, we update many of our Business Development Lesson Plans… which is why this BOOK is in a three ring binder, so that you can insert the updated lesson plans as they are released for more powerful/current strategies!
In these 13 Chapters, we will remind you on the strategies of developing your Business “Leadership”… and creating your map to “Success” with your “Vision” and “Focus” clearly established for your company. We will then discuss with you how your “Attitude”, “Skills” and “Business Model” will be three of the many foundations stones you will need to achieve higher levels of financial success. You will also recall how to conduct the “Research” you need to understand your “Markets” so that you can develop your “Advantages” and minimize your “Disadvantages” in competing within your Target Market. We will NOW learn how your understanding of the “Demo-Graphics”, “Psyhcho-Graphics”, “Cultural-Graphics” and “Temporal-Graphics” will let you know everything you need to know about your customers and clients.
TABLE OF CONTENTS
GOALS “Business Development Modules & Lesson Plans”
From “Goals” to “Solutions”
How “Business Smart” Are You: Can you help “IBL”? Page: 10
“Stretch Your Business Mind” Questions: Page: 13
28. Goals: Determining the Business Goals for the next three to five years
Revenue, Operations, Team Page: 14
29. Systems: Internal & External Communications
Clarity, Function, Enrichment Page: 22
30. Strategies: Conceptual approaches to achieve a desired result
Dynamic, Thoughtful, Applicable Page: 30
31. Tactics: The specific actions to implement strategies
Objectives, Specific, Practical Page: 38
32. Schedules: The specific dates and times to apply the tactics
Week, Day, Hour Page: 46
33. Costs: What is the “rate of exchange” to reach your goal?
Time, Talent, Treasure Page: 54
“GSSTSC Review Time” Page: 62
34. Issues: Known business concerns that do not cause “pain”
Awareness, Complacency, Acceptance Page: 74
How “Business Smart” Are You: Can You help Monica? Page: 82
“Stretch Your Business Mind” Questions: Page: 85
35. Problems: Known business concerns that cause acceptable “pain”
Discomfort, Fear, Attitude Page: 86
36. Needs: Known business concerns that cause unacceptable “pain”
Crisis, Pain, Action Page: 94
37. Products: Those tangible items you sell to solve the clients’ “IPN”
Customers, Perceptions, Benefits Page: 102
38. Answers: The information that you know will “respond” to the clients’ “IPN”
Knowledge, Communication, Impact Page: 110
39. Services: Those services you offer to solve the clients’ “IPN”
Clients, Relationship, Improvement Page: 118
40. Solutions: The systems & strategies you offer to eliminate the clients’ “IPN”
Resolution, Benefits, Perception Page: 126
How “Business Smart” Are You: Can You help Pitt & Brad? Page: 134
“Stretch Your Business Mind” Questions: Page: 137
Table of Contents for Volume One, Volume Two, Volume Three: Page: 138
About the instructor
Shawn R. Jackson
Business Development Consultant
Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper.
BUSINESS DEVELOPMENT ATTORNEY - 18 Years
His experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations.
Incorporation Startups including “C” Corps, “S” Corps & LLC’s
Transactional Business Law, Intellectual Property, Contracts
Contract Disputes, Real Estate Disputes
Law and Business Development Center
Alternative Dispute Resolution
Empire Law School (cum laude)
BUSINESS OWNER - 38 Years
He has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture.
Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975.
Developed Successful Business Teams
Sales Training & Business Development for National Manufacturer
Board of Directors: Rohnert Park Chamber of Commerce
"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!"
BUSINESS DEVELOPMENT CONSULTANT - 28 Years
Mr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.
Written, Designed and Implemented multiple Business Plans
Instructor (Contracts, Business Organizations & Negotiation)
Designed & Implemented multiple Systemic & Strategic Marketing Plans.
Worked with the Target Corporation and Vendors for nationwide expansion.
National and International Business Contract Development & Negotiation
Worked with National Animal Rights Non-Profit Organization
NEGOTIATOR - 30 Years
Mr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.
Negotiated multiple Licensor/Licensee Contracts in the United States.
Negotiated Contracts with Principals in South Africa, United Kingdom.
Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates.
Negotiated Intellectual Property Agreements with national companies
EXPERIENCED INSTRUCTOR - 20 Years
He consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.
Business Development Training (a 7 week course and a 12 week course)
Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity”
Business Development Trainer; teaching entrepreneurs to be more successful.