“You have a depth of understanding for both business and human behavior beyond anything I have seen or worked with before. I can't thank you enough! PS we actually hit our target amount of money (when I did the FEO) stuff if the clinic was at full capacity. :) I can't wait to meet you in person one day so I can hug you!” Denise :)
We are excited to share with you CHAPTERS 14-27 of the Three Volume Set of the BUSINESS BLUEPRINT FOR SUCCESS. In this book, you will be immersed into chapters 14-27 of 120 chapters that contain hundereds of lesson plans and business development modules to move you and your business to higher levels of business success. Each of these 14 chapters were developed over the last 25 years of studying and implementing business success concepts that work! Each month, we update many of our Business Development Lesson Plans… which is why this BOOK is in a three ring binder, so that you can insert the updated lesson plans as they are released for more powerful/current strategies!
In these 14 Chapters, we will remind you about the strategies of developing your Business “Leadership”… and creating your map to “Success” with your “Vision” and “Focus” clearly established for your company. We will discuss with you how your “Attitude”, “Skills” and “Business Model” will be three of the many foundations stones you will need to achieve higher levels of financial success. We will NOW learn how to conduct the “Research” you need to understand your “Markets” so that you can develop your “Advantages” and minimize your “Disadvantages” in competing within your Target Market. In subsequent workbooks, you will learn how your understanding of the “Demo-Graphics”, “Psyhcho-Graphics”, “Cultural-Graphics” and “Temporal-Graphics” will let you know everything you need to know about your customers and clients.
You will also learn the only three objections your customers will have when it comes to purchasing your products and services… and how to overcome those three objections to get more sales and more business. You will learn more about how to increase your “Integrity” & “Credibility” to achieve more of your personal, business and spiritual goals. In developing your “Goals”, we will show you “Systems, Strategies & Tactics” and how to “Schedule” them within your agreed upon “Costs”. You will go deeper into understanding how your customer’s issues, problems and needs will lead you into greater business success. Finally, we will show you how you can develop the “Answers” and “Solutions” to attract your customers to purchase from you time and time again. Yes, we are EXCITED to bring you this information that we KNOW will help you become a better business owner, business manager and entrepreneur to achieve higher business success!
TABLE OF CONTENTS
RESEARCH “Business Development Modules & Lesson Plans”
From “Research” to “Credibility”
How “Business Smart” Are You: Can You help Cher Beauty? Page: 10
“Stretch Your Business Mind” Questions: Page: 13
14. Research: The critical information that you need to know in order to succeed
Facts, Data, Metrics Page: 14
15. Markets: Determining the size & benefit of the playing field
Who, What, Where Page: 22
16. Advantages: Developing what makes you special & cool
Unique, Service, Benefits Page: 30
17. Disadvantages: How do you “measure up” to the competition?
Competition, Size, Strength Page: 38
18. Demographics: Objective criteria of your customers or prospective customers
Industry, Age, Financial Page: 46
19. Psychographics: Psychological indicators of your customers
Motivators, Fears, Benefits Page: 54
20. Cultural Graphics: Each “culture” requires a different approach and language
Tribe, Identity, Esteem Page: 62
How “Business Smart” Are You: Can you help Barak Business? Page: 70
“Stretch Your Business Mind” Questions: Page: 73
21. Temporal Graphics: The “timing” of when your customers buy from you
Season, Sequence, Perception Page: 74
22. Trust: Customers will only buy from you if they trust you.
Time, Qualifications, Tribe Page: 82
23. Uniqueness: The “one of a kind” or “few of a kind”
Distinct, Valuable, Appreciated Page: 90
24. Benefits: It is the “hole” not the drill
Resolution, Achievement, Result Page: 98
25. Visibility: To play successfully, you must first be seen
Presence, Energy, Graphics Page: 106
26. Integrity: Being recognized for a shared set of values
Upside, Inside, Between Page: 114
27. Credibility: Being perceived as doing what you say you will do
Reliability, predictability, Trust Page: 122
How “Business Smart” Are You: Can You help Manny Football? Page: 130
“Stretch Your Business Mind” Questions: Page: 133
Table of Contents for Volume One, Volume Two, Volume Three: Page: 134
About the instructor
Shawn R. Jackson
Business Development Consultant
Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper.
BUSINESS DEVELOPMENT ATTORNEY - 18 Years
His experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations.
Incorporation Startups including “C” Corps, “S” Corps & LLC’s
Transactional Business Law, Intellectual Property, Contracts
Contract Disputes, Real Estate Disputes
Law and Business Development Center
Alternative Dispute Resolution
Empire Law School (cum laude)
BUSINESS OWNER - 38 Years
He has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture.
Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975.
Developed Successful Business Teams
Sales Training & Business Development for National Manufacturer
Board of Directors: Rohnert Park Chamber of Commerce
"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!"
BUSINESS DEVELOPMENT CONSULTANT - 28 Years
Mr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.
Written, Designed and Implemented multiple Business Plans
Instructor (Contracts, Business Organizations & Negotiation)
Designed & Implemented multiple Systemic & Strategic Marketing Plans.
Worked with the Target Corporation and Vendors for nationwide expansion.
National and International Business Contract Development & Negotiation
Worked with National Animal Rights Non-Profit Organization
NEGOTIATOR - 30 Years
Mr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.
Negotiated multiple Licensor/Licensee Contracts in the United States.
Negotiated Contracts with Principals in South Africa, United Kingdom.
Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates.
Negotiated Intellectual Property Agreements with national companies
EXPERIENCED INSTRUCTOR - 20 Years
He consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.
Business Development Training (a 7 week course and a 12 week course)
Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity”
Business Development Trainer; teaching entrepreneurs to be more successful.