Mastery Leadership 2

Understanding the Main Components of Your Business!

“Working with Shawn was a transformational business experience. My business literally doubled in size through his teaching and guidance, almost overnight. His clear desire to help business people achieve their business and personal dreams comes through in everything he does. His knowledge of business basics and how to organize a business for sleekness, maneuverability, astounding growth and personal satisfaction is unparalleled. His advice is simple and the tools he gave me were easy to integrate into any business situation. They are comprehensive and effective. With Shawn on my team I feel there is no limit to what I can achieve as a businessman. And he is fun to work with." E.F.

13 Business Success Modules

154 pages



LEADERSHIP “Business Development Modules & Lesson Plans”

                              From “Leadership” to “Business Financials”

How “Business Smart” Are You: Can you help Ruby Christmas?          Page: 10

                                        Stretch Your Business Mind” Questions:          Page: 13


1. Leadership: The ability to attract & organize others to achieve a specific result

          Integrity, Credibility, Commitment                                              Page: 14 

14. Research: The critical information that you need to know in order to succeed

          Facts, Data, Metrics                                                                     Page: 22

15. Markets: Determining the size & benefit of the playing field

          Who, What, Where                                                                      Page: 30

28. Goals: Determining the Business Goals for the next three to five years

          Revenue, Operations, Team                                                         Page: 38     

29. Systems: Internal & External Communications

          Clarity, Function, Enrichment                                                      Page: 46 

41. Prices: The “price points” in which you will operate in the market Page: 54

Exchange, Perception, Benefits

How “Business Smart” Are You: Can You help Mr. BP Oil Slick?          Page: 62

                                        Stretch Your Business Mind” Questions:          Page: 65


42. Margins: The difference between your “costs” and the “sale price” Page: 66

          Market, Economy, Perception

54. Strategic Thinking: Seeing, understanding & responding                Page: 74

          Nexus, Triangulate, Foresight

67. Advertising: Communicating your compelling message                   Page: 82

          Engagement, Inform, Benefits

68. Attraction: Your “presentation” to draw your listener closer            Page: 90

          Cultural, Integrity, Affiliation

81. Client Acquisition: How to attract, sell to and keep customers/clients for life

          Identify, Communicate, Attract                                                    Page: 98

                    Smart Strategies for Client Acquisition                              Page: 106

94. Management: Don’t criticize, condemn or complain support, love, encourage

          Encourage, Delegate, Organize                                                    Page: 110

                    A Systemic & Strategic Approach to Management             Page: 118

107. Business Financials: Understanding the critical numbers of your business

          Income, Costs, Profits                                                                  Page: 122

How “Business Smart” Are You: Can you Help “Joe Slick”?          Page: 130

                                        Stretch Your Business Mind” Questions:          Page: 133 

Table of Contents for Volume One, Volume Two, Volume Three:          Page: 134 


Course Curriculum

What's included?

Shawn Jackson
Shawn Jackson
Senior Instructor

About the instructor

Shawn R. Jackson
Business Development Consultant



Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper.



His experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations.

 Incorporation Startups including “C” Corps, “S” Corps & LLC’s

 Transactional Business Law, Intellectual Property, Contracts

 Contract Disputes, Real Estate Disputes

 Law and Business Development Center

 Alternative Dispute Resolution

 Empire Law School (cum laude)



He has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture.

 Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975.

 Developed Successful Business Teams

 Sales Training & Business Development for National Manufacturer

 Board of Directors: Rohnert Park Chamber of Commerce

"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!"



Mr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.


 Written, Designed and Implemented multiple Business Plans

 Instructor (Contracts, Business Organizations & Negotiation)

 Designed & Implemented multiple Systemic & Strategic Marketing Plans.

 Worked with the Target Corporation and Vendors for nationwide expansion.

 National and International Business Contract Development & Negotiation

 Worked with National Animal Rights Non-Profit Organization



Mr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.


 Negotiated multiple Licensor/Licensee Contracts in the United States.

 Negotiated Contracts with Principals in South Africa, United Kingdom.

Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates.

 Negotiated Intellectual Property Agreements with national companies



He consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.


 Business Development Training (a 7 week course and a 12 week course)

 Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity”

 Business Development Trainer; teaching entrepreneurs to be more successful.

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