“Working with Shawn was a transformational business experience. My business literally doubled in size through his teaching and guidance, almost overnight. His clear desire to help business people achieve their business and personal dreams comes through in everything he does. His knowledge of business basics and how to organize a business for sleekness, maneuverability, astounding growth and personal satisfaction is unparalleled. His advice is simple and the tools he gave me were easy to integrate into any business situation. They are comprehensive and effective. With Shawn on my team I feel there is no limit to what I can achieve as a businessman. And he is fun to work with." E.F.
13 Business Success Modules
TABLE OF CONTENTS
LEADERSHIP “Business Development Modules & Lesson Plans”
From “Leadership” to “Business Financials”
How “Business Smart” Are You: Can you help Ruby Christmas? Page: 10
“Stretch Your Business Mind” Questions: Page: 13
1. Leadership: The ability to attract & organize others to achieve a specific result
Integrity, Credibility, Commitment Page: 14
14. Research: The critical information that you need to know in order to succeed
Facts, Data, Metrics Page: 22
15. Markets: Determining the size & benefit of the playing field
Who, What, Where Page: 30
28. Goals: Determining the Business Goals for the next three to five years
Revenue, Operations, Team Page: 38
29. Systems: Internal & External Communications
Clarity, Function, Enrichment Page: 46
41. Prices: The “price points” in which you will operate in the market Page: 54
Exchange, Perception, Benefits
How “Business Smart” Are You: Can You help Mr. BP Oil Slick? Page: 62
“Stretch Your Business Mind” Questions: Page: 65
42. Margins: The difference between your “costs” and the “sale price” Page: 66
Market, Economy, Perception
54. Strategic Thinking: Seeing, understanding & responding Page: 74
Nexus, Triangulate, Foresight
67. Advertising: Communicating your compelling message Page: 82
Engagement, Inform, Benefits
68. Attraction: Your “presentation” to draw your listener closer Page: 90
Cultural, Integrity, Affiliation
81. Client Acquisition: How to attract, sell to and keep customers/clients for life
Identify, Communicate, Attract Page: 98
Smart Strategies for Client Acquisition Page: 106
94. Management: Don’t criticize, condemn or complain support, love, encourage
Encourage, Delegate, Organize Page: 110
A Systemic & Strategic Approach to Management Page: 118
107. Business Financials: Understanding the critical numbers of your business
Income, Costs, Profits Page: 122
How “Business Smart” Are You: Can you Help “Joe Slick”? Page: 130
“Stretch Your Business Mind” Questions: Page: 133
Table of Contents for Volume One, Volume Two, Volume Three: Page: 134
About the instructor
Shawn R. Jackson
Business Development Consultant
Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper.
BUSINESS DEVELOPMENT ATTORNEY - 18 Years
His experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations.
Incorporation Startups including “C” Corps, “S” Corps & LLC’s
Transactional Business Law, Intellectual Property, Contracts
Contract Disputes, Real Estate Disputes
Law and Business Development Center
Alternative Dispute Resolution
Empire Law School (cum laude)
BUSINESS OWNER - 38 Years
He has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture.
Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975.
Developed Successful Business Teams
Sales Training & Business Development for National Manufacturer
Board of Directors: Rohnert Park Chamber of Commerce
"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!"
BUSINESS DEVELOPMENT CONSULTANT - 28 Years
Mr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.
Written, Designed and Implemented multiple Business Plans
Instructor (Contracts, Business Organizations & Negotiation)
Designed & Implemented multiple Systemic & Strategic Marketing Plans.
Worked with the Target Corporation and Vendors for nationwide expansion.
National and International Business Contract Development & Negotiation
Worked with National Animal Rights Non-Profit Organization
NEGOTIATOR - 30 Years
Mr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.
Negotiated multiple Licensor/Licensee Contracts in the United States.
Negotiated Contracts with Principals in South Africa, United Kingdom.
Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates.
Negotiated Intellectual Property Agreements with national companies
EXPERIENCED INSTRUCTOR - 20 Years
He consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.
Business Development Training (a 7 week course and a 12 week course)
Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity”
Business Development Trainer; teaching entrepreneurs to be more successful.