Mastery Leadership 2
Understanding the Main Components of Your Business!
“Working with Shawn was a transformational business experience. My business literally doubled in size through his teaching and guidance, almost overnight. His clear desire to help business people achieve their business and personal dreams comes through in everything he does. His knowledge of business basics and how to organize a business for sleekness, maneuverability, astounding growth and personal satisfaction is unparalleled. His advice is simple and the tools he gave me were easy to integrate into any business situation. They are comprehensive and effective. With Shawn on my team I feel there is no limit to what I can achieve as a businessman. And he is fun to work with." E.F.
13 Business Success Modules
154 pages
TABLE OF CONTENTS
LEADERSHIP “Business Development Modules & Lesson Plans”
From “Leadership” to “Business Financials”
How “Business Smart” Are You: Can you help Ruby Christmas? Page: 10
“Stretch Your Business Mind” Questions: Page: 13
1. Leadership: The ability to attract & organize others to achieve a specific result
Integrity, Credibility, Commitment Page: 14
14. Research: The critical information that you need to know in order to succeed
Facts, Data, Metrics Page: 22
15. Markets: Determining the size & benefit of the playing field
Who, What, Where Page: 30
28. Goals: Determining the Business Goals for the next three to five years
Revenue, Operations, Team Page: 38
29. Systems: Internal & External Communications
Clarity, Function, Enrichment Page: 46
41. Prices: The “price points” in which you will operate in the market Page: 54
Exchange, Perception, Benefits
How “Business Smart” Are You: Can You help Mr. BP Oil Slick? Page: 62
“Stretch Your Business Mind” Questions: Page: 65
42. Margins: The difference between your “costs” and the “sale price” Page: 66
Market, Economy, Perception
54. Strategic Thinking: Seeing, understanding & responding Page: 74
Nexus, Triangulate, Foresight
67. Advertising: Communicating your compelling message Page: 82
Engagement, Inform, Benefits
68. Attraction: Your “presentation” to draw your listener closer Page: 90
Cultural, Integrity, Affiliation
81. Client Acquisition: How to attract, sell to and keep customers/clients for life
Identify, Communicate, Attract Page: 98
Smart Strategies for Client Acquisition Page: 106
94. Management: Don’t criticize, condemn or complain support, love, encourage
Encourage, Delegate, Organize Page: 110
A Systemic & Strategic Approach to Management Page: 118
107. Business Financials: Understanding the critical numbers of your business
Income, Costs, Profits Page: 122
How “Business Smart” Are You: Can you Help “Joe Slick”? Page: 130
“Stretch Your Business Mind” Questions: Page: 133
Table of Contents for Volume One, Volume Two, Volume Three: Page: 134
2020 Business Blueprint For Success Workbook #10 LEADERSHIP-2