MASTERY - MARKETING
Communicating your Compelling Message
“After starting the Business Blueprint for Success program, I feel more confident in my business because he is helping me build a strong foundation. Shawn is incredibly intelligent and insightful and has the ability to provide guidance, structure, critical feedback and reassurance all at the same time. He also has a wonderful sense of humor which I really appreciate!” J.P.
We are excited to share with you MARKETING of the three Volume Set of the BUSINESS BLUEPRINT FOR SUCCESS. In this book, you will be immersed into these 14 chapters of 120 chapters that contain hundereds of lesson plans and business development modules to move you and your business to higher levels of business success. Each of these 14 chapters were developed over the last 25 years of studying and implementing business success concepts that work! Each month, we update many of our Business Development Lesson Plans… which is why this BOOK is in a three ring binder, so that you can insert the updated lesson plans as they are released for more powerful/current strategies!
In this MARKETING, we will start with teaching you the strategies of developing your Business “Marketing”… and creating your map to “Attraction” with your “Customers” and “Clients” clearly established for your company. We will then discuss with you how your “Communication”, “Proposition” and “Benefits” will be three of the many foundations stones you will need to achieve higher levels of financial success. You will also learn how to conduct the “Call To Action” you need to convey the Benefits of your “Products/Services” so that you can develop your “Say, Think, Do” and “Call To Action” in competing within your Target Market. You will learn how your understanding of the “Language”, “Psyhcho-Graphics”, “Cultural-Graphics” and “Temporal-Graphics” will let you know everything you need to know about your customers and clients.
TABLE OF CONTENTS
MARKETING “Business Development Modules & Lesson Plans”
From “Marketers/Advertisers” to “Call to Action”
How “Business Smart” are you? Can you help Tom sell balls? Page: 10
“Short Essay Questions” Page: 13
67. Advertising: Communicating your compelling message Page: 14
Engagement, Inform. Benefits
68. Attraction: Your “presentation” to draw your listener closer Page: 22
Cultural, Integrity, Affiliation
69. Communication: Understanding communication theory Page: 30
Transmit, Process, Received
70. Proposition: Creating a positive and special “attraction/offer” Page: 38
Call, To, Action
71. Products: People do not buy “products” Page: 46
Tangible, Benefits, Paradox
72. Services: People do not buy “services” Page: 54
Relationship, Benefits. Paradox
73. Benefits: People buy “perceived benefits” Page: 62
Exchange, Solutions, Answers
How “Business Smart” are you? Can you help Mr. Grease? Page: 70
“Stretch Your Business Mind” Page: 73
74. Say: Choosing carefully what you say…intention Page: 74
Words, Thoughts, Communications
75. Think: What do you want your listener to “think” Page: 82
Curiosity, Reaction, Belief
76. Do: What do you want your listener to “do” after they “think” Page: 90
Motivation, Agreement, Action
77. Language: Determining the “ears” of your listener Page: 98
Psychographics, Communication, Comprehension
78. Call: A timely question to your listener Page: 106
Curiosity, Request, Disagreement
79. To: The question is specifically designed for your listener Page: 114
Psychographics, Identification, Graphics
80. Action: Stating clearly what you want them to do “next” Page: 122
Response, Acceptance, Exchange
Steps to Implementing a Marketing “Call to Action” Plan: Page: 130
How “Business Smart” are you? Can you help Superman? Page: 132
“Stretch Your Business Mind” Page: 135
Table of Contents for Volume One, Volume Two, Volume Three: Page: 136
Course Curriculum
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How to use this template
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2020 Business Blueprint For Success Workbook #6 MARKETING
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About the instructor
Senior Instructor
Shawn Jackson
Shawn R. JacksonBusiness Development ConsultantShawnJackson @BusinessBlueprintSuccess.com Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper. BUSINESS DEVELOPMENT ATTORNEY - 18 YearsHis experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations. Incorporation Startups including “C” Corps, “S” Corps & LLC’s Transactional Business Law, Intellectual Property, Contracts Contract Disputes, Real Estate Disputes Law and Business Development Center Alternative Dispute Resolution Empire Law School (cum laude) BUSINESS OWNER - 38 YearsHe has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture. Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975. Developed Successful Business Teams Sales Training & Business Development for National Manufacturer Board of Directors: Rohnert Park Chamber of Commerce"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!" BUSINESS DEVELOPMENT CONSULTANT - 28 YearsMr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions. Written, Designed and Implemented multiple Business Plans Instructor (Contracts, Business Organizations & Negotiation) Designed & Implemented multiple Systemic & Strategic Marketing Plans. Worked with the Target Corporation and Vendors for nationwide expansion. National and International Business Contract Development & Negotiation Worked with National Animal Rights Non-Profit Organization NEGOTIATOR - 30 YearsMr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects. Negotiated multiple Licensor/Licensee Contracts in the United States. Negotiated Contracts with Principals in South Africa, United Kingdom.Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates. Negotiated Intellectual Property Agreements with national companies EXPERIENCED INSTRUCTOR - 20 YearsHe consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching. Business Development Training (a 7 week course and a 12 week course) Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity” Business Development Trainer; teaching entrepreneurs to be more successful.