Products
-
38. Answers: The information that you know will “respond” to the clients’ “IPN” - PDF ONLY
CourseAnswers… simply stated, our customers want “answers”… whether you sell products or services, on many levels, you are answering a question or a curiosity as embraced by the customers within your target markets. As we have seen, people have issues, ...
$4.97
-
39. Services: Those services you offer to solve the clients’ “IPN” - PDF ONLY
CourseAll businesses sell services… some sell primarily services… some sell products that are delivered by services. Most businesses are “judged” by the quality of their service, even when ninety-nine percent of what they sell are products...
$4.97
-
40. Solutions: The systems & strategies you offer to eliminate the clients’ “IPN” - PDF ONLY
CourseThe “Three Paradigms” of Solutions are “Resolution, Benefits & Perception”. As you may recall, your customers never buy your products or services… your customers only buy perceived “benefits/solutions” from you on either an “issue, problem, need” ...
$4.97
-
41. Prices: The “price points” in which you will operate in the market - PDF ONLY
CourseAs a business consultant, I am often asked by my clients… “What should I set my price at for my product and services” or “How much should I charge for what I sell”. The short answer is “whatever the target market is willing to pay”. With that ...
$4.97
-
42. Margins: The difference between your “costs” and the “sale price” - PDF ONLY
CoursePRICE/MARGINS: Generally speaking the initial “margin” is reflected in the difference between the cost of a product and the selling price… and is often posted as the “gross profit” on a profit & loss statement. We have heard of “product, price & ...
$4.97
-
43. Placement: The strategies & tactics of how you will be “seen” - PDF ONLY
CourseWhether you are trying to talk a dog off of a meat truck or sell snow at the North Pole… you know that the “placement” of the target customer and the “placement” of where you locate your business is critical to your business success. As you know...
$4.97