43. Placement: The strategies & tactics of how you will be “seen” - PDF ONLY
The Three Paradigms of Placement - In-view, Value, Convenience
Whether you are trying to talk a dog off of a meat truck or sell snow at the North Pole… you know that the “placement” of the target customer and the “placement” of where you locate your business is critical to your business success. As you know, if you have the only restaurant in a town of 20,000 people in relatively close proximity, you are going to do fairly well in the restaurant business. In a similar manner, if you are the only jewelry store in the local mall, you have a competitive advantage.
"Shawn Jackson is great! He is smart, knowledgeable, approachable and effective. I feel fortunate to have met him. Shawn has helped me with legal issues in my business and I would not hesitate to work with him again. He is a wonderful resource! Thank you, Shawn!” Paula S.
In the “old days” [i.e. the 20th Century], “Placement” was a function of location, marketing and reputation. Back then, it was the “yellow pages” where people found you… with information about your “place of business”. Even though we are in the 21st Century, many businesses still operate in the 20th century with placing their products and services into the stream of commerce. Sometimes these “old” placement strategies were as simple as being on the right street corner… or prominently within a shopping center.
"Shawn Jackson’s knowledge and negotiation skills have served me and my company at the most professional level. Working with Shawn provides us with consultation that saves or even makes us money.” M.M.
Sometimes placement strategies were signs, balloons and other indicia of saying “Here we are”! Even though we think about the 20th century as the “Old Day Placement” for your products and services, we are still not that far away from the last century… and many of our customers and clients still want to see us in three dimensions so they can reach out and touch us.
Course Curriculum
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2017 Business Blueprint For Success CHAPTER 43 PLACEMENT 070717 PDF
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About the instructor
Senior Instructor
Shawn Jackson
Shawn R. JacksonBusiness Development ConsultantShawnJackson @BusinessBlueprintSuccess.com Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper. BUSINESS DEVELOPMENT ATTORNEY - 18 YearsHis experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations. Incorporation Startups including “C” Corps, “S” Corps & LLC’s Transactional Business Law, Intellectual Property, Contracts Contract Disputes, Real Estate Disputes Law and Business Development Center Alternative Dispute Resolution Empire Law School (cum laude) BUSINESS OWNER - 38 YearsHe has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture. Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975. Developed Successful Business Teams Sales Training & Business Development for National Manufacturer Board of Directors: Rohnert Park Chamber of Commerce"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!" BUSINESS DEVELOPMENT CONSULTANT - 28 YearsMr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions. Written, Designed and Implemented multiple Business Plans Instructor (Contracts, Business Organizations & Negotiation) Designed & Implemented multiple Systemic & Strategic Marketing Plans. Worked with the Target Corporation and Vendors for nationwide expansion. National and International Business Contract Development & Negotiation Worked with National Animal Rights Non-Profit Organization NEGOTIATOR - 30 YearsMr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects. Negotiated multiple Licensor/Licensee Contracts in the United States. Negotiated Contracts with Principals in South Africa, United Kingdom.Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates. Negotiated Intellectual Property Agreements with national companies EXPERIENCED INSTRUCTOR - 20 YearsHe consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching. Business Development Training (a 7 week course and a 12 week course) Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity” Business Development Trainer; teaching entrepreneurs to be more successful.