Products
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32. Schedules: The specific dates and times to apply the tactics - PDF ONLY
CourseHaving strategies and tactics without a schedule to implement the tactics is like having a car without wheels… nice to look at… maybe fun to sit in… but it is not going anywhere. A specific target date in which to accomplish our goals makes us ...
$4.97
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33. Costs: What is the “rate of exchange” to reach your goal - PDF ONLY
CourseCosts in business is traditionally viewed as “how much money” will it take… or will it cost me to develop this product… or hire these professionals… or deliver this service. Remember that it is never about the “money” or the “costs” when you are ...
$4.97
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34. Issues: Known business concerns that do not cause “pain” - PDF ONLY
CourseIn business, whether you sell products and/or services, the purpose of the “quid pro quo” … the “exchange” of your customer’s money for the benefits from your products & services, you are focused on addressing your customer’s issues, problems and ...
$4.97
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35. Problems: Known business concerns that cause acceptable “pain” PDF ONLY
CourseAs we discussed in the previous segment on “customer issues”… Issues, Problems & Needs are the “order of importance” to our business clients/customers. Let’s remind ourselves of where we are in the customer/client IPN [i.e. Issues, Problems, ...
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36. Needs: Known business concerns that cause unacceptable “pain” - PDF ONLY
CourseWe are now at the third stage in looking a customer’s perceptions that provide you with the opportunity to create solutions that generate sales for your business. Remember that issues, problems & needs are the “order of importance” to your client ...
$4.97
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37. Products: Those tangible items you sell to solve the clients’ “IPN” - PDF ONLY
CourseProducts are the main source of income for many businesses… and all products reach the “point of sale” in the same process. Any business that sells products must understand the process all the way from the original idea, through the manufacturing ...
$4.97