37. Products: Those tangible items you sell to solve the clients’ “IPN” - PDF ONLY
The Three Paradigms of Products - Customers, Perceptions, Benefits
Products are the main source of income for many businesses… and all products reach the “point of sale” in the same process. Any business that sells products must understand the process all the way from the original idea, through the manufacturing process… to the shipping and inventory… to the sale to the customer.
“I was giving up on the business and now I feel excited, passionate and fulfilled about our business and especially about our future. You have a depth of understanding for both business and human behavior beyond anything I have seen or worked with before. I can't thank you enough!” D.W.
The main process [with a few variations] to successfully create, design, manufacture, distribute and sell a product generally follows the below outline:
"You have helped me avoid making decisions that escalate a problem while keeping an eye on the bigger picture of solving problems. In the end, it is about conflict resolution, not about being right.” A.H.
1. Idea, design, creation of the prototype
2. Identification and selection of the target market
3. Development of the Initial Business Model
4. Testing [alpha & beta] of the product in the target market
5. Evaluation of product concepts within the identified target market
6. Initial Production manufacturing
7. Placement at the “point of sale”
2017 Business Blueprint For Success CHAPTER 37 PRODUCTS 070717 PDF
Shawn Jackson