Products
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20. Cultural Graphics: Each “culture” requires a different approach and language - PDF & VIDEO
CourseIn today's complex society, there are many "Cultures" … only some of which are defined by outward visible indicators...and even then, such old stereotypes are not accurate. As you may know, each culture and each sub-culture has their own set of ...
$4.97
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21. Temporal Graphics: The “timing” of when your customers buy from you - PDF & VIDEO
CourseThe fourth “graphic” is called Temporal Graphics. “Time based marketing” not only researches and gives guidelines on when to position a product in the market… but also provides the time frames in a consumer’s life that are relevant to the sale...
$4.97
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22. Trust: Customers will only buy from you if they trust you - PDF ONLY
CourseIn today's business world, TRUST is one of the most important factors in developing a business relationship that is profitable and sustainable. To be successful in any “sale”, we must establish trust early in the conversation with the customer. As ..
$4.97
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23. Uniqueness: The “one of a kind” or “few of a kind” - PDF ONLY
CourseUNIQUENESS: It is important for business owners to be able to quickly and professionally share with their customers “why” the product and/or service is unique in the marketplace and is "worthy" of the customer parting with their hard earned ...
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24. Benefits: It is the “hole” not the drill - PDF ONLY
CourseAs a business consultant, I often tell businesses that their customers/clients do not buy products or services. One does not buy a “drill”, they buy the “hole”; one does not buy a “bed”, they buy a “good night’s sleep”; one does not buy ...
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25. Visibility: To play successfully, you must first be seen - PDF ONLY
CourseAs must seem obvious, you and your business should, at the very least, be “visible” to your intended target market customers and clients. At first glance, we are going to keep this simple… in how you will be first, second and third “seen” by your ...
$4.97