Products
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14. Research: The critical information that you need to know in order to succeed - PDF & VIDEO CLASS
CourseTo run a successful business, you need to research and acquire information on your existing and potential customers, your competitors and the economic conditions of your marketplace and target market. Market research [demographics, psychographics ...
$4.97
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15. Markets: Determining the size & benefit of the playing field - PDF & VIDEO CLASS
Course“Markets” are actually “Target Markets”… and as the name implies… it is a target. As a target, you need to know, at a minimum, what it looks like… the size of the target… and the distance from you. Like most moving targets, your business and ...
$4.97
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16. Advantages: Developing what makes you special & cool - PDF & VIDEO
CourseFor any business to be successful, a business must understand and develop any advantages that they may have. Such business advantages can include unique products or services, more responsive customer services, intellectual property as embraced ...
$4.97
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17. Disadvantages: How do you “measure up” to the competition - PDF & VIDEO
CourseIn the inverse of “advantages” and equally important for a business to be successful, it must understand its own disadvantages as compared with its competitors. As most of us will occasionally admit, we are not perfect as business developers and ...
$4.97
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18. Demographics: Objective criteria of your customers or prospective customers - PDF & VIDEO
CourseWhen it comes to finding your ideal client, there is a basic principle that you must remember… your prospects buy what you sell because they have specific issues, problems or needs … that they want you to solve with your products and/or ...
$4.97
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19. Psychographics: Psychological indicators of your customers - PDF & VIDEO
CourseThe second “market graphic” is called psychographics. These are the factors that identify the motivation or reasons why someone wants to buy your product or service. Psychographics define those clients who want what you sell. Psychographic data ...
$4.97