18. Demographics: Objective criteria of your customers or prospective customers - PDF & VIDEO
The Three Paradigms of Demographics - Industry, Age, Financial
This Course requires about two hours of your reading and writing into the downloaded materials... and one hour listening and taking notes in a one hour Video Class.
When it comes to finding your ideal client, there is a basic principle that you must remember… your prospects buy what you sell because they have specific issues, problems or needs … that they want you to solve with your products and/or services. Your job as a business owner is to [1] IDENTIFY & LOCATE those individuals … and [2] then to know & understand them and [3] to deliver the solutions for those issues, problems & needs … which will differ depending on each specific business.
“To effectively embrace and experience the coaching and guidance from Shawn Jackson one must step out of your normal comfort zone. In doing that, he gracefully guides you to a level that perhaps you thought you could never achieve.” A.J.
Therefore, it's critical that you know exactly who, what, when and where your prospect's needs and wants are. If you distill it down to one significant purpose, it would be to create a “connection-match” between your buyer and your product or service. There are three primary categories of information that will assist you with this determination.
"Your expertise runs deep and it is wonderful how the help you offer me seems to run not only along the vein of "business development", but along the line of personal development as well. This has proved essential when business today is all about building relationships.” B.M.
The first category is called demographics. This consists of characteristics that identify the gender, age, geographical location, financial ability, socio-graphic profiles and topographical metrics of a client to purchase your product or service. Demographics define the objective criteria of those clients who need what you sell. Demo
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Course Curriculum
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2017 Business Blueprint For Success CHAPTER 18 DEMOGRAPHICS 070717 PDF
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DEMOGRAPHICS zoom_0
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About the instructor
Senior Instructor
Shawn Jackson
Shawn R. JacksonBusiness Development ConsultantShawnJackson @BusinessBlueprintSuccess.com Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper. BUSINESS DEVELOPMENT ATTORNEY - 18 YearsHis experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations. Incorporation Startups including “C” Corps, “S” Corps & LLC’s Transactional Business Law, Intellectual Property, Contracts Contract Disputes, Real Estate Disputes Law and Business Development Center Alternative Dispute Resolution Empire Law School (cum laude) BUSINESS OWNER - 38 YearsHe has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture. Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975. Developed Successful Business Teams Sales Training & Business Development for National Manufacturer Board of Directors: Rohnert Park Chamber of Commerce"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!" BUSINESS DEVELOPMENT CONSULTANT - 28 YearsMr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions. Written, Designed and Implemented multiple Business Plans Instructor (Contracts, Business Organizations & Negotiation) Designed & Implemented multiple Systemic & Strategic Marketing Plans. Worked with the Target Corporation and Vendors for nationwide expansion. National and International Business Contract Development & Negotiation Worked with National Animal Rights Non-Profit Organization NEGOTIATOR - 30 YearsMr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects. Negotiated multiple Licensor/Licensee Contracts in the United States. Negotiated Contracts with Principals in South Africa, United Kingdom.Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates. Negotiated Intellectual Property Agreements with national companies EXPERIENCED INSTRUCTOR - 20 YearsHe consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching. Business Development Training (a 7 week course and a 12 week course) Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity” Business Development Trainer; teaching entrepreneurs to be more successful.