17. Disadvantages: How do you “measure up” to the competition - PDF & VIDEO
The Three Paradigms of Disadvantages - Competition, Size, Strength
This Course requires about two hours of your reading and writing into the downloaded materials... and one hour listening and taking notes in a one hour Video Class.
In the inverse of “advantages” and equally important for a business to be successful, it must understand its own disadvantages as compared with its competitors. As most of us will occasionally admit, we are not perfect as business developers and owners… and our businesses have both advantages and disadvantages that need to be understood, leveraged and applied in a strategic manner to achieve success.
"With his systems of business in place one is able to expand in the horizon of what was possibly the untouchable dream for your business.” A.F.
As you understood in the last chapter… as to Convenience the multiplicity of your business advantages… your business disadvantages will magnify your difficulties and challenges in achieving business success.
"He has an uncanny ability to lift his client from despair to hopefulness with powerful encouragement and then deliver practical solution to their problem. Shawn inspires deep thinking and creativity in his clients. I am privileged to be one of them.” D.B.
Simply stated, your business disadvantages are anything that your target market has not communicated to you … not knowing that you are absolutely the best in delivering that specific benefit of the product you produce or the service you provide is a disadvantage. Here is the fulcrum of understanding… that your disadvantages are anything that your target market says is your disadvantage. Then, your job is to either produce a better product or deliver an improved service… or seek to graciously change the minds of your target market. Your first task is to compile what you believe are disadvantages and what your customers believe are areas that can be improved. How you say, will you be able to know these perceived disadvantages… well, the answer is research based upon surveys.
Course Curriculum
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2017 Business Blueprint For Success CHAPTER 17 DISADVANTAGES 070717 PDF
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DISADVANTAGES zoom_0
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About the instructor
Senior Instructor
Shawn Jackson
Shawn R. JacksonBusiness Development ConsultantShawnJackson @BusinessBlueprintSuccess.com Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper. BUSINESS DEVELOPMENT ATTORNEY - 18 YearsHis experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations. Incorporation Startups including “C” Corps, “S” Corps & LLC’s Transactional Business Law, Intellectual Property, Contracts Contract Disputes, Real Estate Disputes Law and Business Development Center Alternative Dispute Resolution Empire Law School (cum laude) BUSINESS OWNER - 38 YearsHe has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture. Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975. Developed Successful Business Teams Sales Training & Business Development for National Manufacturer Board of Directors: Rohnert Park Chamber of Commerce"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!" BUSINESS DEVELOPMENT CONSULTANT - 28 YearsMr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions. Written, Designed and Implemented multiple Business Plans Instructor (Contracts, Business Organizations & Negotiation) Designed & Implemented multiple Systemic & Strategic Marketing Plans. Worked with the Target Corporation and Vendors for nationwide expansion. National and International Business Contract Development & Negotiation Worked with National Animal Rights Non-Profit Organization NEGOTIATOR - 30 YearsMr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects. Negotiated multiple Licensor/Licensee Contracts in the United States. Negotiated Contracts with Principals in South Africa, United Kingdom.Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates. Negotiated Intellectual Property Agreements with national companies EXPERIENCED INSTRUCTOR - 20 YearsHe consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching. Business Development Training (a 7 week course and a 12 week course) Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity” Business Development Trainer; teaching entrepreneurs to be more successful.