This Course requires about two hours of your reading and writing into the downloaded materials... and  one hour listening and taking notes in a one hour Video Class.

In today's complex society, there are many "Cultures" … only some of which are defined by outward visible indicators...and even then, such old stereotypes are not accurate. As you may know, each culture and each sub-culture has their own set of social mores and rules in which they operate in the world. 

“Shawn provides valuable assistance to start-up businesses on critical aspects, such as business structure, product placement, and/or intellectual property protection. His combined experience as both businessman and attorney make him particularly well-suited to advise businesses.” WM

These "guidelines" in how certain cultures operate… and factors in buying habits… will often affect what they purchase and when and how they want that purchase to occur. Obviously, we can roughly define certain cultural graphics such as the "Baby-Boomers" or racial or gender graphics … and that only takes us part of the way to an idea of who they might be and what motivates them to purchase.

"In the few short weeks that I have been working with Shawn Jackson he has shifted my thinking on how I can run my business more effectively and more successfully.  With this new way of thinking my business dreams don’t feel so far away. E.V.

 Some of us have heard the phrase, “birds of a feather flock together”. On many levels, we all tend to "group" and identify with our "tribe". As a general rule, people will tend to gravitate to or attract similar minded people. Whether by age, race, gender, musical appreciation, hobbies or whatever, we all identify with certain cultural groups...and in today's world, we can identify with several distinct cultures or groups at the same time. With this tribal/cultural affinity in mind … along with a clear understanding of demographics, psychographics and tempo-graphics … we have an opportunity to now speak (communicate) in the most appropriate language to the cultural graphics of our target market.


Course Curriculum

    1. 2017 Business Blueprint For Success CHAPTER 20 CULTURAL GRAPHICS

About this course

  • $4.97
  • 1 lesson
  • 1 hour of video content

About the instructor

Shawn Jackson

Senior Instructor

Shawn R. JacksonBusiness Development ConsultantShawnJackson @BusinessBlueprintSuccess.com Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper. BUSINESS DEVELOPMENT ATTORNEY - 18 YearsHis experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations. Incorporation Startups including “C” Corps, “S” Corps & LLC’s Transactional Business Law, Intellectual Property, Contracts Contract Disputes, Real Estate Disputes Law and Business Development Center Alternative Dispute Resolution Empire Law School (cum laude) BUSINESS OWNER - 38 YearsHe has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture. Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975. Developed Successful Business Teams Sales Training & Business Development for National Manufacturer Board of Directors: Rohnert Park Chamber of Commerce"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!" BUSINESS DEVELOPMENT CONSULTANT - 28 YearsMr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.  Written, Designed and Implemented multiple Business Plans Instructor (Contracts, Business Organizations & Negotiation) Designed & Implemented multiple Systemic & Strategic Marketing Plans. Worked with the Target Corporation and Vendors for nationwide expansion. National and International Business Contract Development & Negotiation Worked with National Animal Rights Non-Profit Organization NEGOTIATOR - 30 YearsMr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.  Negotiated multiple Licensor/Licensee Contracts in the United States. Negotiated Contracts with Principals in South Africa, United Kingdom.Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates. Negotiated Intellectual Property Agreements with national companies EXPERIENCED INSTRUCTOR - 20 YearsHe consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.  Business Development Training (a 7 week course and a 12 week course) Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity” Business Development Trainer; teaching entrepreneurs to be more successful.

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