Products
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69. Communication: Understanding communication theory - PDF ONLY
CourseCommunication & Learning Theory are twin brothers. Communication is defined as the production/reception of spoken, written, signed, or gestured information among human beings. Communication requires the use of symbols known as language in visual ...
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70. Proposition: Creating a positive and special “attraction/offer” - PDF ONLY
CourseHere in the word “Proposition”, we are discussing the commercial concept of the “Marketing Proposition”. In short, a marketing proposition is [1] a communication [2] directed at a defined demo-graphic, psycho-graphic, cultural-graphic and ...
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71. Products: People do not buy “products” - PDF ONLY
CourseSo… did you say the title above was a “typo”… since you believe that people buy products all the time? It is not a “typo”… to restate… People do NOT buy your products. My father gave me two points of wisdom … the second of which will be discussed ...
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72. Services: People do not buy “services” - PDF ONLY
CourseThe provision of business services has steadily increased over the last sixty years… from a business world dominant in “products for sale” to the contemporary world where “services” to consumers and to businesses is growing at an ever increasing ...
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73. Benefits: People buy “perceived benefits” - PDF ONLY
CourseFor a variety of reasons, the concept that your customers and clients only buy “Perceived Benefits” and that they do NOT purchase your products and/or services, is difficult for business owners to understand and apply to their business. Many ...
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74. Say: Choosing carefully what you say…intention - PDF ONLY
CourseThis chapter, “Say”, is the first of three chapters on “Say, Think, Do” that will focus your attention, as a business owner, on the power of what you “Say” to your customers. What we “Say” as business owners or what our business “Says”, whether in...
$4.97