74. Say: Choosing carefully what you say…intention - PDF ONLY
The Three Paradigms of Say - Words, Thoughts, Communications
This chapter, “Say”, is the first of three chapters on “Say, Think, Do” that will focus your attention, as a business owner, on the power of what you “Say” to your customers. What we “Say” as business owners or what our business “Says”, whether in sound, visual or concept will determine much of our business success.
"You have it laid out in a learnable format and were connected to the whole group. Your heart was certainly in it and it was obvious you wish the best for each student. Thank you”. B.D.
No matter how we communicate our marketing messages, it is the “Say” that encapsulates this basic communication concept. All the way from our “Identity” as business owners … to our “Image” as a business… to the “Branding” of our products & services, we “Say” to the world what we are and why the multitude of customers should purchase our products & services.
“It is always a pleasure to share with others how amazing every experience working with you is. I like to call it the best tool kit. It has professionalism, extensive business knowledge, smarts, patience, and the ability to encourage and of course the best humor one could buy.” Ade
The “Three Paradigms” of “Say” are “Words, Images & Communication”. One of the characteristics of human beings is that the vast majority of us like to talk… and it is this “non-crisis” communication that distinguishes us from the rest of the animal kingdom.
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2017 Business Blueprint For Success CHAPTER 74 SAY 070717 PDF
Shawn Jackson