Products
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75. Think: What do you want your listener to “think” - PDF ONLY
CourseAs suggested in the previous chapter, any “Say” Communication is intended to create a response or a thought in the receiver’s mind and/or an emotional reaction in the person’s heart. Briefly, when you offer your marketing message to your target ...
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76. Do: What do you want your listener to “do” after they “think” - PDF ONLY
CourseIt is the “Do” that you want from your prospective customer… in that you want them to “Do” a purchase of your products and services. You “Do” want your employees to be committed to your business and do a great job. You “Do” want your business to ...
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77. Language: Determining the “ears” of your listener - PDF ONLY
CourseWhat is “Language”? Simply stated, Language is a method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way. To expand on this simple definition, we could say that Language is the ...
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78. Call: A timely question to your listener - PDF ONLY
CourseAs we hinted at in several sections in the previous chapters, the “Call” in the “call-to-action” is critical to any level of business success. Here we will explore the various elements of the “Business Call”. The intentional business call is ...
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79. To: The question is specifically designed for your listener - PDF ONLY
CourseAs briefly discussed in the previous chapter, a “Business Call” is only effective if it is directed “To” the right audience. Selling sand to the people living in the Sahara Desert is possible …albeit difficult. Your target market must be ...
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80. Action: Stating clearly what you want them to do “next” - PDF ONLY
CourseFinally, we are here at “Action”… where the customer gives you the money you are wanting for your products and services… let us rejoice. The whole point of being in business is here in the “Action” that your customer takes in giving you money and...
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