69. Communication: Understanding communication theory - PDF ONLY
The Three Paradigms of Communication - Transmit, Process, Received
Communication & Learning Theory are twin brothers. Communication is defined as the production/reception of spoken, written, signed, or gestured information among human beings. Communication requires the use of symbols known as language in visual, tactile, proprioceptive, and audio systems… by speech, writing, signs, and gestures.
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In Learning Theory, the receiver of communications, your customers, have to construct their own interpretation regardless of how you intend to inform them. Your customers will interpret what you are trying to say by connecting new information to what they already believe to be relevant & true.
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The “Three Paradigms” of Communication are Transmit, Process, Received. At its core, Communication requires a transmitter… a processing protocol …and a receiver.
2017 Business Blueprint For Success CHAPTER 69 COMMUNICATION 070717 PDF
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