"The content was great, especially the way the big chart summed it all up. I was able to look at that and figure out where my major weaknesses lay. I liked the way you presented the information, as it was easy to understand. You have it laid out in a learnable format and were connected to the whole group. Your heart was certainly in it and it was obvious you wish the best for each student. Thank you”. B.D.
13 Business Success Modules
TABLE OF CONTENTS
INITIAL GOALS “Business Development Modules & Lesson Plans”
From “Initial Goals” to “Financing”
How “Business Smart” are you? Can you help Tom sell balls? Page: 10
“Short Essay Questions” Page: 13
9. Initial Goals: The first set of goals for your business S.M.A.R.T.
Importance, Achievement, Results Page: 14
20. Cultural Graphics: Each “culture” requires a different approach and language
Tribe, Identity, Esteem Page: 22
21. Temporal Graphics: The “timing” of when your customers buy from you
Season, Sequence, Perception Page: 30
34. Issues: Known business concerns that do not cause “pain”
Awareness, Complacency, Acceptance Page: 38
35. Problems: Known business concerns that cause acceptable “pain”
Discomfort, Fear, Attitude Page: 46
36. Needs: Known business concerns that cause unacceptable “pain”
Crisis, Pain, Action Page: 54
48. Metrics: Applying your “numbers” to comparative analysis Page: 62
Analysis, Detail, Focus
How “Business Smart” are you? Can you help Mr. Grease? Page: 70
“Stretch Your Business Mind” Page: 73
62. Legal: It is important to understand legal options/requirements Page: 74
Compliance, Requirements, Responsibility
Bonus Time: Going Deeper into Legal Entities Page: 82
74. Say: Choosing carefully what you say…intention Page: 90
Words, Thoughts, Communications
75. Think: What do you want your listener to “think” Page: 98
Curiosity, Reaction, Belief
76. Do: What do you want your listener to “do” after they “think” Page: 106
Motivation, Agreement, Action
88. Referral Systems: Create a reciprocal, sustaining & profitable referral network
Integrity, Credibility, Revenue Page: 114
How to Give and Receive Better Referrals Page: 122
102. Customer Satisfaction: Be nice, be professional, satisfy them or lose them
Acceptance, Acknowledgement, Appreciation Page: 126
116. Financing: Creating the financial resources your need to succeed
Resourcing, Investing, Borrowing Page: 134
How “Business Smart” are you? Can you help Superman? Page: 142
“Short Essay Questions” Page: 145
Table of Contents for Volume One, Volume Two, Volume Three: Page: 146
About the instructor
Shawn R. Jackson
Business Development Consultant
Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper.
BUSINESS DEVELOPMENT ATTORNEY - 18 Years
His experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations.
Incorporation Startups including “C” Corps, “S” Corps & LLC’s
Transactional Business Law, Intellectual Property, Contracts
Contract Disputes, Real Estate Disputes
Law and Business Development Center
Alternative Dispute Resolution
Empire Law School (cum laude)
BUSINESS OWNER - 38 Years
He has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture.
Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975.
Developed Successful Business Teams
Sales Training & Business Development for National Manufacturer
Board of Directors: Rohnert Park Chamber of Commerce
"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!"
BUSINESS DEVELOPMENT CONSULTANT - 28 Years
Mr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.
Written, Designed and Implemented multiple Business Plans
Instructor (Contracts, Business Organizations & Negotiation)
Designed & Implemented multiple Systemic & Strategic Marketing Plans.
Worked with the Target Corporation and Vendors for nationwide expansion.
National and International Business Contract Development & Negotiation
Worked with National Animal Rights Non-Profit Organization
NEGOTIATOR - 30 Years
Mr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.
Negotiated multiple Licensor/Licensee Contracts in the United States.
Negotiated Contracts with Principals in South Africa, United Kingdom.
Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates.
Negotiated Intellectual Property Agreements with national companies
EXPERIENCED INSTRUCTOR - 20 Years
He consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.
Business Development Training (a 7 week course and a 12 week course)
Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity”
Business Development Trainer; teaching entrepreneurs to be more successful.