“Outside the box is exactly what Shawn Jackson makes you do. His fundamental teachings of GREAT business practices along with the NEW AGE thinking; it doesn’t get much better than that. With his systems of business in place one is able to expand in the horizon of what was possibly the untouchable dream for your business.” A.F.
13 Business Success Modules
TABLE OF CONTENTS
I, YOU, WE “Business Development Modules & Lesson Plans”
From “I, You, We” to “Break Even Analysis”
How “Business Smart” Are You: Can You help Cher Beauty? Page: 10
“Stretch Your Business Mind” Questions: Page: 13
2. I You We: The Three Perspectives of Operating a Business
Responsibility, Delegation, Teamwork Page: 14
16. Advantages: Developing what makes you special & cool
Unique, Service, Benefits Page: 22
30. Strategies: Conceptual approaches to achieve a desired result
Dynamic, Thoughtful, Applicable Page: 30
43. Placement: The strategies & tactics of how you will be “seen” Page: 38
In-view, Value, Convenience
55 Time: “Be here now” to empower yourself and master “time” Page: 46
Now, Presence, Moment
69. Communication: Understanding communication theory Page: 54
Transmit, Process, Received
How “Business Smart” Are You: Can you help Barak Business? Page: 62
“Stretch Your Business Mind” Questions: Page: 65
82. Customers & Clients: Everyone’s favorite radio station is WIIFM
Serve, Benefits, Exchange Page: 66
83. Lead Generation: The art & science of identifying/contacting potential clients
Data, Identify, Communicate Page: 74
How to Acquire More Customers & Clients Page: 82
95. Human Resources: How to strategically work with the humans around you
Skills, Personality, Tribe Page: 88
96. Accountability: How to develop and encourage “results” and “teams”
Agreement, Assessment, Review Page: 96
108. Business Metrics: Defining & graphing the business performance indicators
Departments, Margins, Percentages Page: 104
109. Business Cash Flow: Applying financial metrics to secure cash
Time, Receivables, Capital Page: 112
110. Break-Even Analysis: Three different levels of measuring business success
Break-Even One, Two, Three Page: 120
How “Business Smart” Are You: Can You help Manny Football? Page: 128
“Stretch Your Business Mind” Questions: Page: 131
Table of Contents for Volume One, Volume Two, Volume Three: Page: 132
About the instructor
Shawn R. Jackson
Business Development Consultant
Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper.
BUSINESS DEVELOPMENT ATTORNEY - 18 Years
His experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations.
Incorporation Startups including “C” Corps, “S” Corps & LLC’s
Transactional Business Law, Intellectual Property, Contracts
Contract Disputes, Real Estate Disputes
Law and Business Development Center
Alternative Dispute Resolution
Empire Law School (cum laude)
BUSINESS OWNER - 38 Years
He has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture.
Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975.
Developed Successful Business Teams
Sales Training & Business Development for National Manufacturer
Board of Directors: Rohnert Park Chamber of Commerce
"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!"
BUSINESS DEVELOPMENT CONSULTANT - 28 Years
Mr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.
Written, Designed and Implemented multiple Business Plans
Instructor (Contracts, Business Organizations & Negotiation)
Designed & Implemented multiple Systemic & Strategic Marketing Plans.
Worked with the Target Corporation and Vendors for nationwide expansion.
National and International Business Contract Development & Negotiation
Worked with National Animal Rights Non-Profit Organization
NEGOTIATOR - 30 Years
Mr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.
Negotiated multiple Licensor/Licensee Contracts in the United States.
Negotiated Contracts with Principals in South Africa, United Kingdom.
Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates.
Negotiated Intellectual Property Agreements with national companies
EXPERIENCED INSTRUCTOR - 20 Years
He consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.
Business Development Training (a 7 week course and a 12 week course)
Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity”
Business Development Trainer; teaching entrepreneurs to be more successful.