I - You - We

Understanding the "I" ... the "You" ... and the "We" in Your Business

“Outside the box is exactly what Shawn Jackson makes you do. His fundamental teachings of GREAT business practices along with the NEW AGE thinking; it doesn’t get much better than that. With his systems of business in place one is able to expand in the horizon of what was possibly the untouchable dream for your business.” A.F.

13 Business Success Modules

148 Pages



I, YOU, WE “Business Development Modules & Lesson Plans”

                              From “I, You, We” to “Break Even Analysis”

How “Business Smart” Are You: Can You help Cher Beauty?          Page: 10

                                        Stretch Your Business Mind” Questions:          Page: 13



2. I You We: The Three Perspectives of Operating a Business 

          Responsibility, Delegation, Teamwork                                        Page: 14

16. Advantages: Developing what makes you special & cool

          Unique, Service, Benefits                                                            Page: 22



30. Strategies: Conceptual approaches to achieve a desired result

          Dynamic, Thoughtful, Applicable                                                Page: 30



43. Placement: The strategies & tactics of how you will be “seen”         Page: 38

          In-view, Value, Convenience



55 Time: “Be here now” to empower yourself and master “time”           Page: 46

          Now, Presence, Moment



69. Communication: Understanding communication theory                  Page: 54

          Transmit, Process, Received



How “Business Smart” Are You: Can you help Barak Business?          Page: 62

                                        Stretch Your Business Mind” Questions:          Page: 65


82. Customers & Clients: Everyone’s favorite radio station is WIIFM

          Serve, Benefits, Exchange                                                           Page: 66



83. Lead Generation: The art & science of identifying/contacting potential clients

          Data, Identify, Communicate                                                       Page: 74

                    How to Acquire More Customers & Clients                       Page: 82


95. Human Resources: How to strategically work with the humans around you

          Skills, Personality, Tribe                                                             Page: 88

96. Accountability: How to develop and encourage “results” and “teams”

          Agreement, Assessment, Review                                                 Page: 96



108. Business Metrics: Defining & graphing the business performance indicators

          Departments, Margins, Percentages                                             Page: 104   

109. Business Cash Flow: Applying financial metrics to secure cash  

          Time, Receivables, Capital                                                          Page: 112

110. Break-Even AnalysisThree different levels of measuring business success 

          Break-Even One, Two, Three                                                      Page: 120

How “Business Smart” Are You: Can You help Manny Football?          Page: 128

                                        Stretch Your Business Mind” Questions:          Page: 131

Table of Contents for Volume One, Volume Two, Volume Three:          Page: 132 

What's included?

Shawn Jackson
Shawn Jackson
Senior Instructor

About the instructor

Shawn R. Jackson
Business Development Consultant

ShawnJackson @BusinessBlueprintSuccess.com


Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper.



His experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations.

 Incorporation Startups including “C” Corps, “S” Corps & LLC’s

 Transactional Business Law, Intellectual Property, Contracts

 Contract Disputes, Real Estate Disputes

 Law and Business Development Center

 Alternative Dispute Resolution

 Empire Law School (cum laude)



He has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture.

 Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975.

 Developed Successful Business Teams

 Sales Training & Business Development for National Manufacturer

 Board of Directors: Rohnert Park Chamber of Commerce

"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!"



Mr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.


 Written, Designed and Implemented multiple Business Plans

 Instructor (Contracts, Business Organizations & Negotiation)

 Designed & Implemented multiple Systemic & Strategic Marketing Plans.

 Worked with the Target Corporation and Vendors for nationwide expansion.

 National and International Business Contract Development & Negotiation

 Worked with National Animal Rights Non-Profit Organization



Mr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.


 Negotiated multiple Licensor/Licensee Contracts in the United States.

 Negotiated Contracts with Principals in South Africa, United Kingdom.

Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates.

 Negotiated Intellectual Property Agreements with national companies



He consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.


 Business Development Training (a 7 week course and a 12 week course)

 Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity”

 Business Development Trainer; teaching entrepreneurs to be more successful.


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