Business Success

Understanding and Developing Business Success!

"Our company has consistently relied on the invaluable experience and knowledge of Shawn Jackson to help grow our business. After working directly with Shawn, and all the custom modules that were built by Shawn and his team, I have a better understanding of how to insure a successful business. He is among the top professionals in the Bay Area community. Shawn is definitely in the upper echelon of Business Consulting, and you would be hard press to find anyone that has a more thorough understanding of what it takes to be a success!” D.P.

13 Business Success Modules

142 Pages



SUCCESS “Business Development Modules & Lesson Plans”

                              From “Success” to “Accounting”

     How “Business Smart” are you: Can you Help “Big Boy”           Page: 10

                              Stretch Your Business Mind”                                Page: 13      

5. Success: The benefits and results of a successful life

          Joy, Peace & Harmony                                                                Page: 14

6. Vision: What does the business look like when you call it successful?

          Operations, Detail, Embrace                                                        Page: 22               


7. Focus: The sequences of “intent”                                                      Page: 30

          Importance, Relevance, Impact

18. Demographics: Objective criteria of your customers or prospective customers

          Industry, Age, Financial                                                               Page: 38

32. Schedules: The specific dates and times to apply the tactics

          Week, Day, Hour                                                                        Page: 46

45. People: Choosing the right people to increase selling price             Page: 54

          Team, Integrity, Credibility

How “Business Smart” are you: Can Your Help “Bunny Boo”         Page: 62

                              Stretch Your Business Mind”                                  Page: 65

60. Money: Know where the money comes from & where it is going          Page: 66

          Tracking, Numbers, Math

71. Products: People do not buy “products”                                         Page: 74

          Tangible, Benefits, Paradox

72. Services: People do not buy “services”                                            Page: 82

          Relationship, Benefits. Paradox

85. Paradox of a Sale: A successful sale is based upon “disagreement”.

          Perception, Value, Exchange                                                       Page: 90

99. Community: We all live in a tribe...their health is our health

          Responsibility, Affiliation, Social                                                Page: 98

112. Expenses: Understanding the fixed & variable expenses of business

          Fixed, Variable, Contingent                                                         Page: 106

113. Accounting: The most often used “tool of exchange”; never about the money

          Abundance, Giving, Gratitude                                                     Page: 114



How “Business Smart” are you? Can You Help Sky Rocket              Page: 122

                              Stretch Your Business Mind                                 Page: 125

Table of Contents for Volume One, Volume Two, Volume Three:          Page:  126


Course Curriculum

What's included?

Shawn Jackson
Shawn Jackson
Senior Instructor

About the instructor

Shawn R. Jackson
Business Development Consultant



Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper.



His experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations.

 Incorporation Startups including “C” Corps, “S” Corps & LLC’s

 Transactional Business Law, Intellectual Property, Contracts

 Contract Disputes, Real Estate Disputes

 Law and Business Development Center

 Alternative Dispute Resolution

 Empire Law School (cum laude)



He has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture.

 Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975.

 Developed Successful Business Teams

 Sales Training & Business Development for National Manufacturer

 Board of Directors: Rohnert Park Chamber of Commerce

"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!"



Mr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.


 Written, Designed and Implemented multiple Business Plans

 Instructor (Contracts, Business Organizations & Negotiation)

 Designed & Implemented multiple Systemic & Strategic Marketing Plans.

 Worked with the Target Corporation and Vendors for nationwide expansion.

 National and International Business Contract Development & Negotiation

 Worked with National Animal Rights Non-Profit Organization



Mr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.


 Negotiated multiple Licensor/Licensee Contracts in the United States.

 Negotiated Contracts with Principals in South Africa, United Kingdom.

Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates.

 Negotiated Intellectual Property Agreements with national companies



He consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.


 Business Development Training (a 7 week course and a 12 week course)

 Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity”

 Business Development Trainer; teaching entrepreneurs to be more successful.

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