“My wife and I have been coaching with Mr. Jackson for about nine (9) months now. Over this 9 month period I have grown from being confused about what I wanted my business to look like to now having a clear vision and goals for my business as well as putting strategies in place to accomplish those goals. Now I get up and face my business each day with excitement and enthusiasm I didn't think I had.” D/M.A.
13 Business Success Modules
TABLE OF CONTENTS
MISSION “Business Development Modules & Lesson Plans”
From “Mission” to “Strategic Financials”
How “Business Smart” are you? Can you Help Mr. Hammer Page: 10
“Stretch Your Business Mind” Page: 13
8. Mission: What customers/clients perceive and want from your business
Customers, Benefits, Allegiance Page: 14
19. Psychographics: Psychological indicators of your customers
Motivators, Fears, Benefits Page: 22
33. Costs: What is the “rate of exchange” to reach your goal?
Time, Talent, Treasure Page: 30
46. Position: Applying Demo-Psycho-Temporal-Cultural graphics Page: 38
Perception, Acceptance, Appreciation
47. Percentages: Understanding & Applying the “percentages” Page: 46
Relationships, Comparisons, Ratios
61. Nexus: Understanding “hubs” and “interconnectedness” Page: 54
Center, Connections, Linking
How “Business Smart” are you? Can you Help Mr. Duck Page: 62
“Multiple Choice Test” Page: 65
73. Benefits: People buy “perceived benefits” Page: 66
Exchange, Solutions, Answers
86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract
Join, Reveal, Solve Page: 74
87. Target Marketing: Communicating your compelling message to a target
Culture, Communication, Delivery Page: 82
100. Family: Golden Rule: Treat others the way you wish to be treated
Commitment, Tribe, Love Page: 90
101. Delivery: Customers want both the “benefits” & “experience”
Expectation, Professional, Receipt Page: 98
114. Ratios: Understanding the dynamic relationships of business “key” indicator
Systems, Relationships, Analysis Page: 106
115. Strategic Financials: Understanding how to get more from each dollar
Leveraging, Investing, ROI Page: 114
How “Business Smart” are you? Can you Help Mr. Pig Page: 122
“Multiple Choice Test” Page: 125
Table of Contents for Volume One, Volume Two, Volume Three: Page: 126
About the instructor
Shawn R. Jackson
Business Development Consultant
Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper.
BUSINESS DEVELOPMENT ATTORNEY - 18 Years
His experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations.
Incorporation Startups including “C” Corps, “S” Corps & LLC’s
Transactional Business Law, Intellectual Property, Contracts
Contract Disputes, Real Estate Disputes
Law and Business Development Center
Alternative Dispute Resolution
Empire Law School (cum laude)
BUSINESS OWNER - 38 Years
He has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture.
Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975.
Developed Successful Business Teams
Sales Training & Business Development for National Manufacturer
Board of Directors: Rohnert Park Chamber of Commerce
"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!"
BUSINESS DEVELOPMENT CONSULTANT - 28 Years
Mr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.
Written, Designed and Implemented multiple Business Plans
Instructor (Contracts, Business Organizations & Negotiation)
Designed & Implemented multiple Systemic & Strategic Marketing Plans.
Worked with the Target Corporation and Vendors for nationwide expansion.
National and International Business Contract Development & Negotiation
Worked with National Animal Rights Non-Profit Organization
NEGOTIATOR - 30 Years
Mr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.
Negotiated multiple Licensor/Licensee Contracts in the United States.
Negotiated Contracts with Principals in South Africa, United Kingdom.
Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates.
Negotiated Intellectual Property Agreements with national companies
EXPERIENCED INSTRUCTOR - 20 Years
He consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.
Business Development Training (a 7 week course and a 12 week course)
Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity”
Business Development Trainer; teaching entrepreneurs to be more successful.