Business Mission
Understanding and Communicating Your Business Mission to Your Clients & Customers!
“My wife and I have been coaching with Mr. Jackson for about nine (9) months now. Over this 9 month period I have grown from being confused about what I wanted my business to look like to now having a clear vision and goals for my business as well as putting strategies in place to accomplish those goals. Now I get up and face my business each day with excitement and enthusiasm I didn't think I had.” D/M.A.
13 Business Success Modules
142 Pages
TABLE OF CONTENTS
MISSION “Business Development Modules & Lesson Plans”
From “Mission” to “Strategic Financials”
How “Business Smart” are you? Can you Help Mr. Hammer Page: 10
“Stretch Your Business Mind” Page: 13
8. Mission: What customers/clients perceive and want from your business
Customers, Benefits, Allegiance Page: 14
19. Psychographics: Psychological indicators of your customers
Motivators, Fears, Benefits Page: 22
33. Costs: What is the “rate of exchange” to reach your goal?
Time, Talent, Treasure Page: 30
46. Position: Applying Demo-Psycho-Temporal-Cultural graphics Page: 38
Perception, Acceptance, Appreciation
47. Percentages: Understanding & Applying the “percentages” Page: 46
Relationships, Comparisons, Ratios
61. Nexus: Understanding “hubs” and “interconnectedness” Page: 54
Center, Connections, Linking
How “Business Smart” are you? Can you Help Mr. Duck Page: 62
“Multiple Choice Test” Page: 65
73. Benefits: People buy “perceived benefits” Page: 66
Exchange, Solutions, Answers
86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract
Join, Reveal, Solve Page: 74
87. Target Marketing: Communicating your compelling message to a target
Culture, Communication, Delivery Page: 82
100. Family: Golden Rule: Treat others the way you wish to be treated
Commitment, Tribe, Love Page: 90
101. Delivery: Customers want both the “benefits” & “experience”
Expectation, Professional, Receipt Page: 98
114. Ratios: Understanding the dynamic relationships of business “key” indicator
Systems, Relationships, Analysis Page: 106
115. Strategic Financials: Understanding how to get more from each dollar
Leveraging, Investing, ROI Page: 114
How “Business Smart” are you? Can you Help Mr. Pig Page: 122
“Multiple Choice Test” Page: 125
Table of Contents for Volume One, Volume Two, Volume Three: Page: 126
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2020 Business Blueprint For Success Workbook #14 MISSION