Business Mission

Understanding and Communicating Your Business Mission to Your Clients & Customers!

“My wife and I have been coaching with Mr. Jackson for about nine (9) months now. Over this 9 month period I have grown from being confused about what I wanted my business to look like to now having a clear vision and goals for my business as well as putting strategies in place to accomplish those goals. Now I get up and face my business each day with excitement and enthusiasm I didn't think I had.” D/M.A.

13 Business Success Modules

142 Pages



MISSION “Business Development Modules & Lesson Plans”

                              From “Mission” to “Strategic Financials”



How “Business Smart” are you? Can you Help Mr. Hammer          Page: 10

                              Stretch Your Business Mind                               Page: 13      


8. Mission: What customers/clients perceive and want from your business

          Customers, Benefits, Allegiance                                                  Page: 14


19. Psychographics: Psychological indicators of your customers

          Motivators, Fears, Benefits                                                          Page: 22


33. Costs: What is the “rate of exchange” to reach your goal?

          Time, Talent, Treasure                                                                 Page: 30



46. Position: Applying Demo-Psycho-Temporal-Cultural graphics        Page: 38

          Perception, Acceptance, Appreciation

47. Percentages: Understanding & Applying the “percentages”             Page: 46

          Relationships, Comparisons, Ratios


61. Nexus: Understanding “hubs” and “interconnectedness”                   Page: 54

          Center, Connections, Linking

How “Business Smart” are you? Can you Help Mr. Duck                 Page: 62

                              “Multiple Choice Test”                                             Page: 65



73. Benefits: People buy “perceived benefits”                                       Page: 66

          Exchange, Solutions, Answers


86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract

          Join, Reveal, Solve                                                                      Page: 74


87. Target Marketing: Communicating your compelling message to a target

          Culture, Communication, Delivery                                              Page: 82


100. Family: Golden Rule: Treat others the way you wish to be treated

          Commitment, Tribe, Love                                                           Page: 90



101. Delivery: Customers want both the “benefits” & “experience”

          Expectation, Professional, Receipt                                               Page: 98


114. Ratios: Understanding the dynamic relationships of business “key” indicator

          Systems, Relationships, Analysis                                                 Page: 106


115. Strategic Financials: Understanding how to get more from each dollar

          Leveraging, Investing, ROI                                                         Page: 114

How “Business Smart” are you? Can you Help Mr. Pig                     Page: 122

                              “Multiple Choice Test”                                             Page: 125   

Table of Contents for Volume One, Volume Two, Volume Three:            Page: 126 


Course Curriculum

What's included?

Shawn Jackson
Shawn Jackson
Senior Instructor

About the instructor

Shawn R. Jackson
Business Development Consultant



Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper.



His experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations.

 Incorporation Startups including “C” Corps, “S” Corps & LLC’s

 Transactional Business Law, Intellectual Property, Contracts

 Contract Disputes, Real Estate Disputes

 Law and Business Development Center

 Alternative Dispute Resolution

 Empire Law School (cum laude)



He has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture.

 Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975.

 Developed Successful Business Teams

 Sales Training & Business Development for National Manufacturer

 Board of Directors: Rohnert Park Chamber of Commerce

"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!"



Mr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.


 Written, Designed and Implemented multiple Business Plans

 Instructor (Contracts, Business Organizations & Negotiation)

 Designed & Implemented multiple Systemic & Strategic Marketing Plans.

 Worked with the Target Corporation and Vendors for nationwide expansion.

 National and International Business Contract Development & Negotiation

 Worked with National Animal Rights Non-Profit Organization



Mr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.


 Negotiated multiple Licensor/Licensee Contracts in the United States.

 Negotiated Contracts with Principals in South Africa, United Kingdom.

Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates.

 Negotiated Intellectual Property Agreements with national companies



He consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.


 Business Development Training (a 7 week course and a 12 week course)

 Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity”

 Business Development Trainer; teaching entrepreneurs to be more successful.

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