If not for the services of Shawn Jackson, I would not be in business today. He helped eliminate the confusion, apprehension and lack of confidence that plagued my transition. The financial ROI for coaching with Shawn was great. But more than that, I gained the confidence, knowledge and strategies that will remain permanently mine. Thank you Shawn!

13 Business Success Modules

146 Pages



ATTITUDE “Business Development Modules & Lesson Plans”

                              From “Attitude” to “Leveraging”


How “Business Smart” are you: “Can you Help “Tommy Boy”?          Page: 10

          Multiple Choice Test                                                                   Page:  13


10. Attitude: The Entrepreneurial “point of view” that creates Business Success

          Now, Service, Grace                                                                    Page: 14


11. Skills: Characteristics, Attributes & Talents of business ownership/leadership

          Competence, Excellence, Results                                                 Page: 22


22. Trust: Customers will only buy from you if they trust you.

Time, Qualifications, Tribe                                                          Page: 30

23. Uniqueness: The “one of a kind” or “few of a kind”

          Distinct, Valuable, Appreciated                                                   Page: 38

37. Products: Those tangible items you sell to solve the clients’ “IPN” 

          Customers, Perceptions, Benefits                                                 Page: 46

49. Process: Understanding the effects of “how” affects your prices          Page: 54

          Sequence, Dynamics, Strategy

How “Business Smart” are you: “Can you Help Goldilocks”?          Page: 62

          Multiple Choice Test                                                                   Page: 65

50. Distribution: The “where” and “how” to locate your product          Page: 66

          Range, Distance, Costs

63. Implementation: Time to put your feet in the stirrups and ride          Page: 74

          Application, Courage, Work

77. Language: Determining the “ears” of your listener                         Page: 82

          Psychographics, Communication, Comprehension

89. Strategic Alliances: The reciprocity of specific WIIFM referral network

          Respect, Reciprocity, Referrals                                                    Page: 90

103. Sales Forecasting: The ability to accurately predict future sales and expenses

          Identity, Understanding, Interchange                                           Page: 98  

                    Sales forecasts are based on three types of information          Page: 106

104. Business Footprint: The “eco-cost” of your business…social responsibility

          Environment, Resources, Sustainable                                          Page: 110

117. Leveraging: Understanding how to work geometrically with your resources 

          Strategy, Triangulation, Systems                                                 Page: 118

How “Business Smart” are you: “Can you Help Snow White”?          Page: 126

          Multiple Choice Test                                                                   Page: 129

Table of Contents for Volume One, Volume Two, Volume Three:          Page: 130 


Course Curriculum

  • 1

    How to use this template

    • 2020 Business Blueprint For Success Workbook #16 ATTITUDE

About the instructor

Senior Instructor

Shawn Jackson

Shawn R. JacksonBusiness Development ConsultantShawnJackson @BusinessBlueprintSuccess.com Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper. BUSINESS DEVELOPMENT ATTORNEY - 18 YearsHis experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations. Incorporation Startups including “C” Corps, “S” Corps & LLC’s Transactional Business Law, Intellectual Property, Contracts Contract Disputes, Real Estate Disputes Law and Business Development Center Alternative Dispute Resolution Empire Law School (cum laude) BUSINESS OWNER - 38 YearsHe has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture. Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975. Developed Successful Business Teams Sales Training & Business Development for National Manufacturer Board of Directors: Rohnert Park Chamber of Commerce"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!" BUSINESS DEVELOPMENT CONSULTANT - 28 YearsMr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.  Written, Designed and Implemented multiple Business Plans Instructor (Contracts, Business Organizations & Negotiation) Designed & Implemented multiple Systemic & Strategic Marketing Plans. Worked with the Target Corporation and Vendors for nationwide expansion. National and International Business Contract Development & Negotiation Worked with National Animal Rights Non-Profit Organization NEGOTIATOR - 30 YearsMr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.  Negotiated multiple Licensor/Licensee Contracts in the United States. Negotiated Contracts with Principals in South Africa, United Kingdom.Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates. Negotiated Intellectual Property Agreements with national companies EXPERIENCED INSTRUCTOR - 20 YearsHe consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.  Business Development Training (a 7 week course and a 12 week course) Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity” Business Development Trainer; teaching entrepreneurs to be more successful.

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