89. Strategic Alliances: The reciprocity of specific WIIFM referral network - PDF ONLY
The Three Paradigms of Strategic Alliances - Respect, Reciprocity, Referrals
“Strategic Alliances” is often called the fraternal twin brother of Referral Marketing”… very similar, but different. Like many such twins, they share many things in common and often have a subliminal communication protocol with each other.
"Shawn has facilitated our internal policy and structure development to function at high efficiency. Our business IQ has heightened and his legal advice has protected us.” AE
A simple definition of a “Strategic Alliance” refers to the express written or verbal agreement between two or more businesses that have a common target market, without direct competition with each other, work together on agreed upon strategies and tactics to pursue the common set of goals. These coordinated systems, strategies & tactics for a common goal create the “Strategic Alliance”.
"All is good wherever we are, as a very wise man once said to me. Thank you Shawn, for your guidance, your passion, your sense of giving and your steadfastness to help us succeed." Phil
The “Three Paradigms” of Strategic Alliances are “Respect, Reciprocity, Referrals”. As you might imagine, if you, as a business owner, are thinking about developing a “Strategic Alliance” with another business owner, you must at least, have some level of “Respect” for them.
2017 Business Blueprint For Success CHAPTER 89 STRATEGIC ALLIANCES 070717 PDF
Shawn Jackson