8. Mission: What customers/clients perceive and want from your business - PDF & VIDEO CLASS
The Three Paradigms of MISSION - Customers, Benefits, Allegiance
This Course requires about two hours of your reading and writing into the downloaded materials... and one hour listening and taking notes in a one hour Video Class
How does the “Business Vision” [discussed earlier] differ from the Business Mission Statement? The Business Vision statement, unlike the business mission statement, is not true in the present. Both the business mission statement and the business vision statement exist within an environment of values and perception.
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The “Business Mission Statement” and the “business vision” must be coordinated with the organization’s values. Simply put, the business vision should state what the founder ultimately envisions the business to be, in terms of revenue, growth, values, employees, contributions to society, and the like; therefore, self-reflection by the founder is a vital activity of both the business vision and business mission.
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There are three aspects of a “Business Mission”…Customers, Benefits & Allegiance. The first aspect of developing your Business Mission is to understand the four graphics [Demo-Graphics, Psycho-Graphics, Cultural-Graphics and Temporal-Graphics] of the customers within your identified target market.
2017 Business Blueprint For Success CHAPTER 08 MISSION