As “Identity” refers to the people within the company leadership… and as “Image” refers to how the business itself is viewed by your target market… “Branding” refers to the specific products and services you sell. 

 "I am incredibly grateful and would highly recommend him to any entrepreneur who is struggling to navigate through the multitude of responsibilities and decisions they need to make to succeed in business.”

For example, people will have different points of view about Steve Jobs [Identity]… Apple Computers [Image]… and the IPhone [Branding]… and each of these elements will often either increase the chances for a successful sale… or decrease the chances for a purchase. 

"Shawn does not miss a beat! My husband and I started with Shawn a few weeks ago and have already began to experience increased clarity and a deep sense of confidence around our business... Great Results, Personable, Expert" M.A. 

With this being said, most consumers are motivated by “Branding” in their purchase rather than the “Identity” of the owners of the company or the “Image” of the business. Successful “Branding” is one of the most important activities of a business to create sufficient sales and a successful company.

        

Course Curriculum

  • 1

    New Chapter

    • 2017 Business Blueprint For Success CHAPTER 59 BRANDING 070717 PDF

    • BRANDING zoom_0

About the instructor

Senior Instructor

Shawn Jackson

Shawn R. JacksonBusiness Development ConsultantShawnJackson @BusinessBlueprintSuccess.com Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper. BUSINESS DEVELOPMENT ATTORNEY - 18 YearsHis experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations. Incorporation Startups including “C” Corps, “S” Corps & LLC’s Transactional Business Law, Intellectual Property, Contracts Contract Disputes, Real Estate Disputes Law and Business Development Center Alternative Dispute Resolution Empire Law School (cum laude) BUSINESS OWNER - 38 YearsHe has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture. Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975. Developed Successful Business Teams Sales Training & Business Development for National Manufacturer Board of Directors: Rohnert Park Chamber of Commerce"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!" BUSINESS DEVELOPMENT CONSULTANT - 28 YearsMr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.  Written, Designed and Implemented multiple Business Plans Instructor (Contracts, Business Organizations & Negotiation) Designed & Implemented multiple Systemic & Strategic Marketing Plans. Worked with the Target Corporation and Vendors for nationwide expansion. National and International Business Contract Development & Negotiation Worked with National Animal Rights Non-Profit Organization NEGOTIATOR - 30 YearsMr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.  Negotiated multiple Licensor/Licensee Contracts in the United States. Negotiated Contracts with Principals in South Africa, United Kingdom.Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates. Negotiated Intellectual Property Agreements with national companies EXPERIENCED INSTRUCTOR - 20 YearsHe consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.  Business Development Training (a 7 week course and a 12 week course) Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity” Business Development Trainer; teaching entrepreneurs to be more successful.

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