28. Goals: Determining the Business Goals for the next three to five years - PDF ONLY

The Three Paradigms of Goals - Revenue, Operations, Team

To be a GOAL, the event has to be specific, objective and observable. A dream is “I want to increase sales”; a goal is I want to increase sales by 8% by November 15th. A dream is that I would like my staff to be more productive; a goal is I would like to see my staff process 15 orders an hour instead of the current 12 orders per hour. 

"The Business Blueprint for Success is incredibly valuable. More than just a lot of information, this workbook is actually a lesson plan in understanding concepts related to business success. The workbook aspect of this improves the retention and comprehension of the material greatly." David

A dream is that we would like better customer satisfaction; a goal is that I want to see on a “comment card” 80% of my customers check the “excellent customer service box”. A dream is I want to increase my net profit; a goal is that I want to reduce my costs by 5% or I want to increase my retail price by 5% by October 1st. A goal has to satisfy the “5th grade rule”… a 5th grader understands it.

"Like most business owners, some of the concepts are familiar, but what I find most valuable are the things I didn't know I didn't know. Highly recommended for entrepreneurs, but I think execs who want a competitive advantage on the corporate ladder will get a lot out of it too." D.C.

           To be a GOAL, the event has to have a “date” to be accomplished. The difference between a “goal” and a “dream” is a “date” (i.e. when will the event take place). Here is where the most amount of “resistance” occurs. Some business owners try to make a fairly convincing argument that they are not “prophets” who can accurately predict the future.

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Shawn Jackson
Shawn Jackson
Senior Instructor

About the instructor

Shawn R. Jackson
Business Development Consultant

ShawnJackson @BusinessBlueprintSuccess.com


Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper.



His experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations.

 Incorporation Startups including “C” Corps, “S” Corps & LLC’s

 Transactional Business Law, Intellectual Property, Contracts

 Contract Disputes, Real Estate Disputes

 Law and Business Development Center

 Alternative Dispute Resolution

 Empire Law School (cum laude)



He has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture.

 Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975.

 Developed Successful Business Teams

 Sales Training & Business Development for National Manufacturer

 Board of Directors: Rohnert Park Chamber of Commerce

"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!"



Mr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.


 Written, Designed and Implemented multiple Business Plans

 Instructor (Contracts, Business Organizations & Negotiation)

 Designed & Implemented multiple Systemic & Strategic Marketing Plans.

 Worked with the Target Corporation and Vendors for nationwide expansion.

 National and International Business Contract Development & Negotiation

 Worked with National Animal Rights Non-Profit Organization



Mr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.


 Negotiated multiple Licensor/Licensee Contracts in the United States.

 Negotiated Contracts with Principals in South Africa, United Kingdom.

Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates.

 Negotiated Intellectual Property Agreements with national companies



He consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.


 Business Development Training (a 7 week course and a 12 week course)

 Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity”

 Business Development Trainer; teaching entrepreneurs to be more successful.


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