[27] Business Expansion
Here are the critical elements that you need to know in order to expand your business!
"As a start up less than 4 months old, Shawn has taken us in as a newborn company and taught us how to walk. At first, we did not know … what we did not know. This was our motivation to reach out for professional guidance. Shawn has assisted us in navigating the turbulent waters of creating a business, as well as establishing ourselves with a Blueprint to last. Shawn has been our "go to" professional for all our business and legal matters" -AE
TABLE OF CONTENTS
How “Business Smart” are you: Can you Help “Jack & Giant”? Page: 10
“Stretch Your Business Mind” Page: 13
51. Frequency: How often will you have to create “events”? Page: 14
Quantity, Capacity, Requirements
52. Efficiency: How many “events” will you need day/week/month? Page: 22
Time, Cycles, Capability
53. Opportunity: A compelling message to a Targeted Audience Page: 30
Benefits, Perception, Arena
64. Expansion: Developing more success & business other locations Page: 38
Influence, Duplication, Multiplication
65. Marketing: Communicating your “message” effectively. Page: 46
Language, Benefits, Perception
Writing a Marketing Plan Page: 54
66. Meetings: Getting a check, another meeting, or curiosity or pain Page: 58
Money, Meeting, Curiosity
78. Call: A timely question to your listener Page: 66
Curiosity, Request, Disagreement
How “Business Smart” are you: Can You Help “Sandy Sour”? Page: 74
“Stretch Your Business Mind” Page: 77
79. To: The question is specifically designed for your listener Page: 78
Psychographics, Identification, Graphics
80. Action: Stating clearly what you want them to do “next” Page: 86
Response, Acceptance, Exchange
Steps to Implementing a Marketing “Call to Action” Plan: Page: 94
89. Strategic Alliances: The reciprocity of specific WIIFM referral network
Respect, Reciprocity, Referrals Page: 96
90. Broadcasting: Sending out the message to “all” to hear, see and feel
General, Communication, Engage Page: 104
91. Web Presence: Maximizing what your interest “presence” will create for you
Internet, Social, Visible Page: 112
92. Internet Strategies: Understanding ballet while rafting on a category 5 river
Optimization, E-Commerce, Strategy Page: 120
93. Social Networks: People will buy from those who have visibility & credibility
Online, Reputation, Community Page: 128
How “Business Smart” are you: Can you Help the Prodigal Son Page: 136
“Stretch Your Business Mind” Page: 139
Table of Contents for Volume One, Volume Two, Volume Three: Page: 140
2020 Business Blueprint For Success Workbook #27 BUSINESS EXPANSION
Shawn Jackson