"The Business Blueprint for Success is incredibly valuable. More than just a lot of information, this workbook is actually a lesson plan in understanding concepts related to business success. The workbook aspect of this improves the retention and comprehension of the material greatly. Like most business owners, some of the concepts are familiar, but what I find most valuable are the things I didn't know I didn't know. Highly recommended for entrepreneurs, but I think execs who want a competitive advantage on the corporate ladder will get a lot out of it too." D.C.

TABLE OF CONTENTS

 

How “Business Smart” are you: “Can you Help Captain Kirk”?          Page:  10

          Multiple Choice Test                                                                   Page:  13 

 

71. Products: People do not buy “products”                                           Page: 14

          Tangible, Benefits, Paradox

72. Services: People do not buy “services”                                              Page: 22

          Relationship, Benefits. Paradox

73. Benefits: People buy “perceived benefits”                                       Page: 30

          Exchange, Solutions, Answers

74. Say: Choosing carefully what you say…intention                           Page: 38

          Words, Thoughts, Communications

 

75. Think: What do you want your listener to “think”                          Page: 46

          Curiosity, Reaction, Belief

 

76. Do: What do you want your listener to “do” after they “think”          Page: 54

          Motivation, Agreement, Action

 

85. Paradox of a Sale: A successful sale is based upon “disagreement”.

          Perception, Value, Exchange                                                       Page: 62

How “Business Smart” are you: “Can you Help Winnie the Poo”?          Page: 70

          Stretch Your Mind                                                                       Page: 73

 

 

86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract

          Join, Reveal, Solve                                                                      Page: 74

87. Target Marketing: Communicating your compelling message to a target

          Culture, Communication, Delivery                                              Page: 82

88. Referral Systems: Create a reciprocal, sustaining & profitable referral network

          Integrity, Credibility, Revenue                                                    Page: 90

          How to Give and Receive Better Referrals                                  Page: 98

89. Strategic Alliances: The reciprocity of specific WIIFM referral network

          Respect, Reciprocity, Referrals                                                    Page: 102

 

 

101. Delivery: Customers want both the “benefits” & “experience”

          Expectation, Professional, Receipt                                               Page:  110 

102. Customer Satisfaction: Be nice, be professional, satisfy them or lose them

          Acceptance, Acknowledgement, Appreciation                             Page:  118 

 

How “Business Smart” are you: Can you help “Little Bo Peep”?          Page: 126

          Stretch Your Mind: “Quick Marketing Plan”                               Page: 129 

      

 

Table of Contents for Volume One, Volume Two, Volume Three:          Page: 130

Course Curriculum - Here are 146 pages with over 13 business success models to help you better understand and develop your target market

    1. 2020 Business Blueprint For Success Workbook #26 TARGET MARKETING

About this course

  • $49.00
  • 1 lesson
  • 0 hours of video content

About the instructor

Shawn Jackson

Senior Instructor

Shawn R. JacksonBusiness Development ConsultantShawnJackson @BusinessBlueprintSuccess.com Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper. BUSINESS DEVELOPMENT ATTORNEY - 18 YearsHis experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations. Incorporation Startups including “C” Corps, “S” Corps & LLC’s Transactional Business Law, Intellectual Property, Contracts Contract Disputes, Real Estate Disputes Law and Business Development Center Alternative Dispute Resolution Empire Law School (cum laude) BUSINESS OWNER - 38 YearsHe has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture. Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975. Developed Successful Business Teams Sales Training & Business Development for National Manufacturer Board of Directors: Rohnert Park Chamber of Commerce"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!" BUSINESS DEVELOPMENT CONSULTANT - 28 YearsMr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.  Written, Designed and Implemented multiple Business Plans Instructor (Contracts, Business Organizations & Negotiation) Designed & Implemented multiple Systemic & Strategic Marketing Plans. Worked with the Target Corporation and Vendors for nationwide expansion. National and International Business Contract Development & Negotiation Worked with National Animal Rights Non-Profit Organization NEGOTIATOR - 30 YearsMr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.  Negotiated multiple Licensor/Licensee Contracts in the United States. Negotiated Contracts with Principals in South Africa, United Kingdom.Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates. Negotiated Intellectual Property Agreements with national companies EXPERIENCED INSTRUCTOR - 20 YearsHe consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.  Business Development Training (a 7 week course and a 12 week course) Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity” Business Development Trainer; teaching entrepreneurs to be more successful.

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