[26] Target Marketing
Here is how to define and understand your identify target market to improve business success
"The Business Blueprint for Success is incredibly valuable. More than just a lot of information, this workbook is actually a lesson plan in understanding concepts related to business success. The workbook aspect of this improves the retention and comprehension of the material greatly. Like most business owners, some of the concepts are familiar, but what I find most valuable are the things I didn't know I didn't know. Highly recommended for entrepreneurs, but I think execs who want a competitive advantage on the corporate ladder will get a lot out of it too." D.C.
TABLE OF CONTENTS
How “Business Smart” are you: “Can you Help Captain Kirk”? Page: 10
Multiple Choice Test Page: 13
71. Products: People do not buy “products” Page: 14
Tangible, Benefits, Paradox
72. Services: People do not buy “services” Page: 22
Relationship, Benefits. Paradox
73. Benefits: People buy “perceived benefits” Page: 30
Exchange, Solutions, Answers
74. Say: Choosing carefully what you say…intention Page: 38
Words, Thoughts, Communications
75. Think: What do you want your listener to “think” Page: 46
Curiosity, Reaction, Belief
76. Do: What do you want your listener to “do” after they “think” Page: 54
Motivation, Agreement, Action
85. Paradox of a Sale: A successful sale is based upon “disagreement”.
Perception, Value, Exchange Page: 62
How “Business Smart” are you: “Can you Help Winnie the Poo”? Page: 70
Stretch Your Mind Page: 73
86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract
Join, Reveal, Solve Page: 74
87. Target Marketing: Communicating your compelling message to a target
Culture, Communication, Delivery Page: 82
88. Referral Systems: Create a reciprocal, sustaining & profitable referral network
Integrity, Credibility, Revenue Page: 90
How to Give and Receive Better Referrals Page: 98
89. Strategic Alliances: The reciprocity of specific WIIFM referral network
Respect, Reciprocity, Referrals Page: 102
101. Delivery: Customers want both the “benefits” & “experience”
Expectation, Professional, Receipt Page: 110
102. Customer Satisfaction: Be nice, be professional, satisfy them or lose them
Acceptance, Acknowledgement, Appreciation Page: 118
How “Business Smart” are you: Can you help “Little Bo Peep”? Page: 126
Stretch Your Mind: “Quick Marketing Plan” Page: 129
Table of Contents for Volume One, Volume Two, Volume Three: Page: 130
2020 Business Blueprint For Success Workbook #26 TARGET MARKETING