The video classes are such a GREAT compliment to the book. I have been able to go back to my original answers in the workbook and replace them with even more trimmed down answers from engaging in the classes. I suggest writing in pencil ;)  E.V

TABLE OF CONTENTS

 

How “Business Smart” are you: “Can you Help “Tommy Boy”?          Page: 10

          Multiple Choice Test                                                                   Page: 13

 

68. Attraction: Your “presentation” to draw your listener closer            Page: 14

          Cultural, Integrity, Affiliation

69. Communication: Understanding communication theory                  Page: 22

          Transmit, Process, Received

70. Proposition: Creating a positive and special “attraction/offer”          Page: 30

          Call, To, Action

81. Client Acquisition: How to attract, sell to and keep customers/clients for life

          Identify, Communicate, Attract                                                    Page: 38

          EXTRA CREDIT: What are SMART STRATEGIES?                Page: 46

82. Customers & Clients: Everyone’s favorite radio station is WIIFM

          Serve, Benefits, Exchange                                                           Page: 50

83. Lead Generation: The art & science of identifying/contacting potential clients

          Data, Identify, Communicate                                                       Page: 58

          How to Get More Customers and Clients                                     Page: 66 

84. Lead Conversion: The art and science exchanging of money – products

          Agreement, Exchange, Benefits                                                   Page: 72

 

How “Business Smart” are you: “Can you Help Goldilocks”?          Page: 80

          Multiple Choice Test                                                                   Page: 83

85. Paradox of a Sale: A successful sale is based upon “disagreement”.

          Perception, Value, Exchange                                                       Page: 84

 

86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract

          Join, Reveal, Solve                                                                      Page: 92

 

94. Management: Don’t criticize, condemn or complain support, love, encourage

          Encourage, Delegate, Organize                                                    Page:  100

 EXTRA CREDIT

     A SYSTEMIC & STRATEGIC APPROACH TO MANAGEMENT          Page:  108

95. Human Resources: How to strategically work with the humans around you

          Skills, Personality, Tribe                                                             Page: 112

 

 

96. Accountability: How to develop and encourage “results” and “teams”

          Agreement, Assessment, Review                                                 Page: 120

 

 

97. Employees: Your best “assets”, or your worst “liabilities”, tread carefully

          Team, Support, Agreement                                                          Page: 128

98. Independent Contractors: Developing outside resources for growth, success

          Goals, Qualification, Services                                                      Page: 136

 

How “Business Smart” are you: “Can you Help Snow White”?          Page: 144

          Stretch Your Mind                                                                       Page: 147

 

 Table of Contents for Volume One, Volume Two, Volume Three:          Page: 148

Course Curriculum - Here are 164 pages with over 13 different business success modules to improve your lead generation and lead conversion

  • 1

    How to use this template

    • 2020 Business Blueprint For Success Workbook #25 LEAD GENERATION and CONVERSION

About the instructor

Senior Instructor

Shawn Jackson

Shawn R. JacksonBusiness Development ConsultantShawnJackson @BusinessBlueprintSuccess.com Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper. BUSINESS DEVELOPMENT ATTORNEY - 18 YearsHis experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations. Incorporation Startups including “C” Corps, “S” Corps & LLC’s Transactional Business Law, Intellectual Property, Contracts Contract Disputes, Real Estate Disputes Law and Business Development Center Alternative Dispute Resolution Empire Law School (cum laude) BUSINESS OWNER - 38 YearsHe has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture. Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975. Developed Successful Business Teams Sales Training & Business Development for National Manufacturer Board of Directors: Rohnert Park Chamber of Commerce"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!" BUSINESS DEVELOPMENT CONSULTANT - 28 YearsMr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.  Written, Designed and Implemented multiple Business Plans Instructor (Contracts, Business Organizations & Negotiation) Designed & Implemented multiple Systemic & Strategic Marketing Plans. Worked with the Target Corporation and Vendors for nationwide expansion. National and International Business Contract Development & Negotiation Worked with National Animal Rights Non-Profit Organization NEGOTIATOR - 30 YearsMr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.  Negotiated multiple Licensor/Licensee Contracts in the United States. Negotiated Contracts with Principals in South Africa, United Kingdom.Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates. Negotiated Intellectual Property Agreements with national companies EXPERIENCED INSTRUCTOR - 20 YearsHe consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.  Business Development Training (a 7 week course and a 12 week course) Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity” Business Development Trainer; teaching entrepreneurs to be more successful.

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