[25] Lead Generation & Lead Conversion
Here is how to develop successful lead generation and lead conversion for greater business success!
The video classes are such a GREAT compliment to the book. I have been able to go back to my original answers in the workbook and replace them with even more trimmed down answers from engaging in the classes. I suggest writing in pencil ;) E.V
TABLE OF CONTENTS
How “Business Smart” are you: “Can you Help “Tommy Boy”? Page: 10
Multiple Choice Test Page: 13
68. Attraction: Your “presentation” to draw your listener closer Page: 14
Cultural, Integrity, Affiliation
69. Communication: Understanding communication theory Page: 22
Transmit, Process, Received
70. Proposition: Creating a positive and special “attraction/offer” Page: 30
Call, To, Action
81. Client Acquisition: How to attract, sell to and keep customers/clients for life
Identify, Communicate, Attract Page: 38
EXTRA CREDIT: What are SMART STRATEGIES? Page: 46
82. Customers & Clients: Everyone’s favorite radio station is WIIFM
Serve, Benefits, Exchange Page: 50
83. Lead Generation: The art & science of identifying/contacting potential clients
Data, Identify, Communicate Page: 58
How to Get More Customers and Clients Page: 66
84. Lead Conversion: The art and science exchanging of money – products
Agreement, Exchange, Benefits Page: 72
How “Business Smart” are you: “Can you Help Goldilocks”? Page: 80
Multiple Choice Test Page: 83
85. Paradox of a Sale: A successful sale is based upon “disagreement”.
Perception, Value, Exchange Page: 84
86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract
Join, Reveal, Solve Page: 92
94. Management: Don’t criticize, condemn or complain support, love, encourage
Encourage, Delegate, Organize Page: 100
EXTRA CREDIT:
A SYSTEMIC & STRATEGIC APPROACH TO MANAGEMENT Page: 108
95. Human Resources: How to strategically work with the humans around you
Skills, Personality, Tribe Page: 112
96. Accountability: How to develop and encourage “results” and “teams”
Agreement, Assessment, Review Page: 120
97. Employees: Your best “assets”, or your worst “liabilities”, tread carefully
Team, Support, Agreement Page: 128
98. Independent Contractors: Developing outside resources for growth, success
Goals, Qualification, Services Page: 136
How “Business Smart” are you: “Can you Help Snow White”? Page: 144
Stretch Your Mind Page: 147
Table of Contents for Volume One, Volume Two, Volume Three: Page: 148
2020 Business Blueprint For Success Workbook #25 LEAD GENERATION and CONVERSION
Shawn Jackson