[24] Identity Image Branding
Here are three things that you absolutely need for business success!
“Business Blueprint for Success Volume 1 is a great tool for anyone who is looking to grow their business. The topics are very well articulated and I find myself referring to this book often when I am struggling with something particular. Not having the information in this book could be detrimental to any business owner.”
TABLE OF CONTENTS
How “Business Smart” are you? Can you help Tom sell balls? Page: 10
“Short Essay Questions” Page: 13
44. Competition: Who else is playing the same game - the same field Page: 14
Comparison, Differentiation, Advantages
DEVELOPING COMPETITIVE STRATEGIES & TACTICS Page: 22
45. People: Choosing the right people to increase selling price Page: 26
Team, Integrity, Credibility
46. Position: Applying Demo-Psycho-Temporal-Cultural graphics Page: 34
Perception, Acceptance, Appreciation
56. Appearance: What you need to “look like” Page: 42
Perception, Culture, Affinity
57. Identity: The recognition the characteristics of the leaders Page: 50
Personal, Integrity, Recognition
58. Image: Developing & managing the indicia business perceived Page: 58
Company, Social, Culture
59. Branding: The communication of meaningful expressions Page: 66
Product, Benefits, Perception
How “Business Smart” are you? Can you help Mr. Grease? Page: 74
“Stretch Your Business Mind” Page: 77
60. Money: Know where the money comes from & where it is going Page: 78
Tracking, Numbers, Math
69. Communication: Understanding communication theory Page: 86
Transmit, Process, Received
70. Proposition: Creating a positive and special “attraction/offer” Page: 94
Call, To, Action
71. Products: People do not buy “products” Page: 102
Tangible, Benefits, Paradox
72. Services: People do not buy “services” Page: 110
Relationship, Benefits. Paradox
73. Benefits: People buy “perceived benefits” Page: 118
Exchange, Solutions, Answers
How “Business Smart” are you? Can you help Superman? Page: 126
“Stretch Your Business Mind” Page: 129
Table of Contents for Volume One, Volume Two, Volume Three: Page: 130
2020 Business Blueprint For Success Workbook #24 IDENTITY IMAGE BRANDING
Shawn Jackson