“Business Blueprint for Success Volume 1 is a great tool for anyone who is looking to grow their business. The topics are very well articulated and I find myself referring to this book often when I am struggling with something particular. Not having the information in this book could be detrimental to any business owner.”

TABLE OF CONTENTS

 

          

How “Business Smart” are you? Can you help Tom sell balls?          Page:   10

                              Short Essay Questions                                         Page:   13

 

44. Competition: Who else is playing the same game - the same field   Page: 14

          Comparison, Differentiation, Advantages

          DEVELOPING COMPETITIVE STRATEGIES & TACTICS         Page: 22

 

45. People: Choosing the right people to increase selling price               Page: 26

          Team, Integrity, Credibility

 

 

46. Position: Applying Demo-Psycho-Temporal-Cultural graphics        Page:  34

          Perception, Acceptance, Appreciation

56. Appearance: What you need to “look like”                                      Page:  42

          Perception, Culture, Affinity

57. Identity: The recognition the characteristics of the leaders               Page:  50

          Personal, Integrity, Recognition

58. Image: Developing & managing the indicia business perceived        Page:  58

          Company, Social, Culture

59. Branding: The communication of meaningful expressions               Page:  66

          Product, Benefits, Perception

How “Business Smart” are you? Can you help Mr. Grease?            Page:  74

                              Stretch Your Business Mind                               Page:  77 

 

 

60. Money: Know where the money comes from & where it is going     Page: 78

          Tracking, Numbers, Math

 

 

69. Communication: Understanding communication theory                  Page: 86

          Transmit, Process, Received

70. Proposition: Creating a positive and special “attraction/offer”          Page: 94

          Call, To, Action

71. Products: People do not buy “products”                                           Page: 102

          Tangible, Benefits, Paradox

72. Services: People do not buy “services”                                              Page: 110

          Relationship, Benefits. Paradox

73. Benefits: People buy “perceived benefits”                                       Page: 118

          Exchange, Solutions, Answers

 

 

How “Business Smart” are you? Can you help Superman?             Page: 126  

                              Stretch Your Business Mind                               Page: 129  

Table of Contents for Volume One, Volume Two, Volume Three:            Page: 130

 

Course Curriculum - Here are the three critical things that you need in order to achieve business success!

  • 1

    How to use this template

    • 2020 Business Blueprint For Success Workbook #24 IDENTITY IMAGE BRANDING

About the instructor

Senior Instructor

Shawn Jackson

Shawn R. JacksonBusiness Development ConsultantShawnJackson @BusinessBlueprintSuccess.com Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper. BUSINESS DEVELOPMENT ATTORNEY - 18 YearsHis experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations. Incorporation Startups including “C” Corps, “S” Corps & LLC’s Transactional Business Law, Intellectual Property, Contracts Contract Disputes, Real Estate Disputes Law and Business Development Center Alternative Dispute Resolution Empire Law School (cum laude) BUSINESS OWNER - 38 YearsHe has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture. Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975. Developed Successful Business Teams Sales Training & Business Development for National Manufacturer Board of Directors: Rohnert Park Chamber of Commerce"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!" BUSINESS DEVELOPMENT CONSULTANT - 28 YearsMr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.  Written, Designed and Implemented multiple Business Plans Instructor (Contracts, Business Organizations & Negotiation) Designed & Implemented multiple Systemic & Strategic Marketing Plans. Worked with the Target Corporation and Vendors for nationwide expansion. National and International Business Contract Development & Negotiation Worked with National Animal Rights Non-Profit Organization NEGOTIATOR - 30 YearsMr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.  Negotiated multiple Licensor/Licensee Contracts in the United States. Negotiated Contracts with Principals in South Africa, United Kingdom.Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates. Negotiated Intellectual Property Agreements with national companies EXPERIENCED INSTRUCTOR - 20 YearsHe consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.  Business Development Training (a 7 week course and a 12 week course) Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity” Business Development Trainer; teaching entrepreneurs to be more successful.

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