[22] Strategic Thinking 2
Here is how to increase your strategic thinking for business success 2
"As a start up less than 4 months old, Shawn has taken us in as a newborn company and taught us how to walk. At first, we did not know … what we did not know. This was our motivation to reach out for professional guidance. Shawn has assisted us in navigating the turbulent waters of creating a business, as well as establishing ourselves with a Blueprint to last. Shawn has been our "go to" professional for all our business and legal matters" AE
TABLE OF CONTENTS
How “Business Smart” are you: Can you Help “Big Boy” Page: 10
“Stretch Your Business Mind” Page: 13
41. Prices: The “price points” in which you will operate in the market Page: 14
Exchange, Perception, Benefits
42. Margins: The difference between your “costs” and the “sale price” Page: 22
Market, Economy, Perception
43. Placement: The strategies & tactics of how you will be “seen” Page: 30
In-view, Value, Convenience
44. Competition: Who else is playing the same game - the same field Page: 38
Comparison, Differentiation, Advantages
DEVELOPING COMPETITIVE STRATEGIES & TACTICS Page: 46
54. Strategic Thinking: Seeing, understanding & responding Page: 50
Nexus, Triangulate, Foresight
55 Time: “Be here now” to empower yourself and master “time” Page: 58
Now, Presence, Moment
56. Appearance: What you need to “look like” Page: 66
Perception, Culture, Affinity
57. Identity: The recognition the characteristics of the leaders Page: 74
Personal, Integrity, Recognition
58. Image: Developing & managing the indicia business perceived Page: 82
Company, Social, Culture
How “Business Smart” are you: Can Your Help “Bunny Boo” Page: 90
“Stretch Your Business Mind” Page: 93
59. Branding: The communication of meaningful expressions Page: 94
Product, Benefits, Perception
65. Marketing: Communicating your “message” effectively. Page: 102
Language, Benefits, Perception
Writing a Marketing Plan Page: 110
66. Meetings: Getting a check, another meeting, or curiosity or pain Page: 114
Money, Meeting, Curiosity
67. Advertising: Communicating your compelling message Page: 122
Engagement, Inform. Benefits
68. Attraction: Your “presentation” to draw your listener closer Page: 130
Cultural, Integrity, Affiliation
69. Communication: Understanding communication theory Page: 138
Transmit, Process, Received
70. Proposition: Creating a positive and special “attraction/offer” Page: 146
Call, To, Action
How “Business Smart” are you? Can You Help Sky Rocket Page: 154
“Stretch Your Business Mind” Page: 157
Table of Contents for Volume One, Volume Two, Volume Three: Page: 158
2020 Business Blueprint For Success #22 Strategic Thinking #2
Shawn Jackson