“In the few short weeks that I have been working with Shawn Jackson he has shifted my thinking on how I can run my business more effectively and more successfully.  With this new way of thinking my business dreams don’t feel so far away.” E.V



How “Business Smart” Are You: Can you help “IBL”?                   Page: 10

                                        Stretch Your Business Mind” Questions:          Page: 13

10. Attitude: The Entrepreneurial “point of view” that creates Business Success

          Now, Service, Grace                                                                    Page: 14


11. Skills: Characteristics, Attributes & Talents of business ownership/leadership

          Competence, Excellence, Results                                                 Page: 22


12. Model: Determining the economic viability of your business

          Customer, Exchange, Pro Forma                                                 Page: 30

                                                  “Sample Business Models”                 Page: 38


13. Plans: Understanding the Structure of a Business Plan

          Goals, Strategies, Tactics                                                             Page: 42



22. Trust: Customers will only buy from you if they trust you.

Time, Qualifications, Tribe                                                          Page: 50


23. Uniqueness: The “one of a kind” or “few of a kind”

          Distinct, Valuable, Appreciated                                                   Page: 58


24. Benefits: It is the “hole” not the drill

          Resolution, Achievement, Result                                                 Page: 66


How “Business Smart” Are You: Can You help Monica?                Page: 74     

                                        Stretch Your Business Mind” Questions:          Page: 77



25. Visibility: To play successfully, you must first be seen

          Presence, Energy, Graphics                                                         Page: 78


26. Integrity: Being recognized for a shared set of values

          Upside, Inside, Between                                                              Page: 86


27. Credibility: Being perceived as doing what you say you will do

          Reliability, predictability, Trust                                                   Page: 94

37. Products: Those tangible items you sell to solve the clients’ “IPN” 

          Customers, Perceptions, Benefits                                                 Page: 102


38. Answers: The information that you know will “respond” to the clients’ “IPN”

          Knowledge, Communication, Impact                                           Page: 110


39. Services: Those services you offer to solve the clients’ “IPN”

          Clients, Relationship, Improvement                                            Page: 118


40. Solutions: The systems & strategies you offer to eliminate the clients’ “IPN”

          Resolution, Benefits, Perception                                                  Page: 126


How “Business Smart” Are You: Can You help Pitt & Brad?         Page: 134

                                        Stretch Your Business Mind” Questions:          Page: 137


Table of Contents for Volume One, Volume Two, Volume Three:          Page: 138

Course Curriculum here is a 154 page workbook to help you develop your trust uniqueness and benefits to improve your business success

  • 1

    New Chapter

    • 2020 Business Blueprint For Success workbook #21 TRUST UNIQUENESS BENEFIT

About the instructor

Senior Instructor

Shawn Jackson

Shawn R. JacksonBusiness Development ConsultantShawnJackson @BusinessBlueprintSuccess.com Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper. BUSINESS DEVELOPMENT ATTORNEY - 18 YearsHis experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations. Incorporation Startups including “C” Corps, “S” Corps & LLC’s Transactional Business Law, Intellectual Property, Contracts Contract Disputes, Real Estate Disputes Law and Business Development Center Alternative Dispute Resolution Empire Law School (cum laude) BUSINESS OWNER - 38 YearsHe has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture. Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975. Developed Successful Business Teams Sales Training & Business Development for National Manufacturer Board of Directors: Rohnert Park Chamber of Commerce"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!" BUSINESS DEVELOPMENT CONSULTANT - 28 YearsMr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.  Written, Designed and Implemented multiple Business Plans Instructor (Contracts, Business Organizations & Negotiation) Designed & Implemented multiple Systemic & Strategic Marketing Plans. Worked with the Target Corporation and Vendors for nationwide expansion. National and International Business Contract Development & Negotiation Worked with National Animal Rights Non-Profit Organization NEGOTIATOR - 30 YearsMr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.  Negotiated multiple Licensor/Licensee Contracts in the United States. Negotiated Contracts with Principals in South Africa, United Kingdom.Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates. Negotiated Intellectual Property Agreements with national companies EXPERIENCED INSTRUCTOR - 20 YearsHe consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.  Business Development Training (a 7 week course and a 12 week course) Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity” Business Development Trainer; teaching entrepreneurs to be more successful.

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