"Working with Shawn Jackson has been a process that shows continual improvement to my business. There is always forward motion in several areas needing development, and his experience in navigating the challenges of a business owner is used to utmost effect." David




How “Business Smart” Are You: Can you help Ruby Christmas?          Page: 10

                                        Stretch Your Business Mind” Questions:          Page: 13


1. Leadership: The ability to attract & organize others to achieve a specific result

          Integrity, Credibility, Commitment                                              Page: 14 


2. I You We: The Three Perspectives of Operating a Business 

          Responsibility, Delegation, Teamwork                                        Page: 22


3. Ideas: Keeping your mind fresh and your eyes on the horizon.

          Recognition, Creativity, Practicality                                            Page: 30

14. Research: The critical information that you need to know in order to succeed

          Facts, Data, Metrics                                                                     Page: 38


15. Markets: Determining the size & benefit of the playing field

          Who, What, Where                                                                      Page: 46


16. Advantages: Developing what makes you special & cool

          Unique, Service, Benefits                                                            Page: 54



28. Goals: Determining the Business Goals for the next three to five years

          Revenue, Operations, Team                                                         Page: 62     


How “Business Smart” Are You: Can you Help “Joe Slick”?          Page: 70

                                        Stretch Your Business Mind” Questions:          Page: 73


29. Systems: Internal & External Communications

          Clarity, Function, Enrichment                                                      Page: 74


30. Strategies: Conceptual approaches to achieve a desired result

          Dynamic, Thoughtful, Applicable                                                Page: 82



31. Tactics: The specific actions to implement strategies

          Objectives, Specific, Practical                                                      Page: 90


41. Prices: The “price points” in which you will operate in the market Page: 98

Exchange, Perception, Benefits

42. Margins: The difference between your “costs” and the “sale price” Page: 106

          Market, Economy, Perception

43. Placement: The strategies & tactics of how you will be “seen”         Page: 114

          In-view, Value, Convenience



How “Business Smart” Are You: Can You help Mr. BP Oil Slick?          Page: 122

                                        Stretch Your Business Mind” Questions:          Page: 125

Table of Contents for Volume One, Volume Two, Volume Three:          Page: 126





Course Curriculum - here is 142 page workbook with over 13 different business success modules.

  • 1

    New Chapter

    • [19] Market Advantages

    • 2020 Business Blueprint For Success Workbook #19 MARKET ADVANTAGES

About the instructor

Senior Instructor

Shawn Jackson

Shawn R. JacksonBusiness Development ConsultantShawnJackson @BusinessBlueprintSuccess.com Mr. Jackson is a highly accomplished and results oriented Attorney & Instructor with over thirty years of broad-based sales/business development and marketing experience. He consistently receives excellent responses and results. His exceptional analytic, planning and organizational abilities coupled with excellent leadership, presentation and interpersonal skills and a dedicated work ethic creates an opportunity for businesses to grow and prosper. BUSINESS DEVELOPMENT ATTORNEY - 18 YearsHis experience includes consulting and transactional business development both in private practice and with various Community Chambers. His private practice includes business development and compliance issues for general corporations, close corporations and Limited Liability Companies. He has assisted multiple clients on legal formation, compliance and business structure, systemic development, strategic business growth and both National & International negotiations. Incorporation Startups including “C” Corps, “S” Corps & LLC’s Transactional Business Law, Intellectual Property, Contracts Contract Disputes, Real Estate Disputes Law and Business Development Center Alternative Dispute Resolution Empire Law School (cum laude) BUSINESS OWNER - 38 YearsHe has developed successful businesses for over 30 years with in-depth experience in manufacturing, retail and employee development skills. He is an astute, results-oriented leader with proven success in managing retail teams and achieving profitability within 90 days of the commencement of the venture. Owned & Operated Wholesale/Retail/Manufacturing Businesses since 1975. Developed Successful Business Teams Sales Training & Business Development for National Manufacturer Board of Directors: Rohnert Park Chamber of Commerce"It is not often that I feel compelled to send a message of thanks to someone who has done a service for me, but I feel that you have really stepped up and gave more than what was expected throughout the process…. You were patient, compassionate, and professional. Thank you!" BUSINESS DEVELOPMENT CONSULTANT - 28 YearsMr. Jackson formulates and executes sales strategies, business plans, and marketing programs that are responsive to a rapidly-changing market. His efforts have focused on market expansion campaigns, product launches and account penetration. He has extensive expertise in consultative sales development and presentation of complex programs, products and solutions.  Written, Designed and Implemented multiple Business Plans Instructor (Contracts, Business Organizations & Negotiation) Designed & Implemented multiple Systemic & Strategic Marketing Plans. Worked with the Target Corporation and Vendors for nationwide expansion. National and International Business Contract Development & Negotiation Worked with National Animal Rights Non-Profit Organization NEGOTIATOR - 30 YearsMr. Jackson has a demonstrated history of sound judgment and effective decision-making abilities with a distinction for managing high-level negotiations among senior management and achieving mutual and workable solutions to complex problems and profitable projects.  Negotiated multiple Licensor/Licensee Contracts in the United States. Negotiated Contracts with Principals in South Africa, United Kingdom.Hong Kong, Beijing, Belgium, Canada and the United Arab Emirates. Negotiated Intellectual Property Agreements with national companies EXPERIENCED INSTRUCTOR - 20 YearsHe consistently receives the highest marks from students and fellow instructors. He provides a dynamic and interactive class with substantial class participation. Mr. Jackson understands that students will absorb and apply more education when they can see it, hear it, feel it and speak it. He also understands that education is, in part, entertainment, so humor is an important part of teaching.  Business Development Training (a 7 week course and a 12 week course) Workshop Instructor “Today’s Business Law”, “Negotiation Strategies for Success”, “Choosing your Legal Entity” Business Development Trainer; teaching entrepreneurs to be more successful.

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