[20] Market Advantages
How to take advantage of your identified target market
"Working with Shawn Jackson has been a process that shows continual improvement to my business. There is always forward motion in several areas needing development, and his experience in navigating the challenges of a business owner is used to utmost effect." David
TABLE OF CONTENTS
How “Business Smart” Are You: Can you help Ruby Christmas? Page: 10
“Stretch Your Business Mind” Questions: Page: 13
1. Leadership: The ability to attract & organize others to achieve a specific result
Integrity, Credibility, Commitment Page: 14
2. I You We: The Three Perspectives of Operating a Business
Responsibility, Delegation, Teamwork Page: 22
3. Ideas: Keeping your mind fresh and your eyes on the horizon.
Recognition, Creativity, Practicality Page: 30
14. Research: The critical information that you need to know in order to succeed
Facts, Data, Metrics Page: 38
15. Markets: Determining the size & benefit of the playing field
Who, What, Where Page: 46
16. Advantages: Developing what makes you special & cool
Unique, Service, Benefits Page: 54
28. Goals: Determining the Business Goals for the next three to five years
Revenue, Operations, Team Page: 62
How “Business Smart” Are You: Can you Help “Joe Slick”? Page: 70
“Stretch Your Business Mind” Questions: Page: 73
29. Systems: Internal & External Communications
Clarity, Function, Enrichment Page: 74
30. Strategies: Conceptual approaches to achieve a desired result
Dynamic, Thoughtful, Applicable Page: 82
31. Tactics: The specific actions to implement strategies
Objectives, Specific, Practical Page: 90
41. Prices: The “price points” in which you will operate in the market Page: 98
Exchange, Perception, Benefits
42. Margins: The difference between your “costs” and the “sale price” Page: 106
Market, Economy, Perception
43. Placement: The strategies & tactics of how you will be “seen” Page: 114
In-view, Value, Convenience
How “Business Smart” Are You: Can You help Mr. BP Oil Slick? Page: 122
“Stretch Your Business Mind” Questions: Page: 125
Table of Contents for Volume One, Volume Two, Volume Three: Page: 126
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[19] Market Advantages
2020 Business Blueprint For Success Workbook #19 MARKET ADVANTAGES